Content Curation Strategies To Effectively Engage Your Audience

Content curation is arguably the current big thing in the digital marketing realm. Taking existing content from the web and adding a little spin to before offering it to readers has become an important approach in content marketing, a key element of SEO. If done correctly, it can be beneficial to all the parties involved, that is; the curator, audience, and the websites that serve as the original sources of the curated content.

Content curation helps digital marketers save time and effort they would otherwise require to create original content from scratch. As for readers, it provides value by offering unique, engaging, and interesting content. That way, they can learn more about a business and the niche or industry around it. Besides, it spares them from having to read the same old content over and over again, which by the way can get boring. As far as the websites that serve as the original sources of curated content go, it gives publicity through backlinks and accreditations. That can translate to increased traffic and customer numbers.

Content Curation Strategies to Effectively Engage Your Audience

Content curation isn't plagiarism. As you can see, it's a win-win situation for everyone involved. If you are reading this post, chances are that you are a content curator probably seeking proven content curation strategies to effectively engage the audience. If that's right, this post shares a few strategies that can help you achieve that.

1. Make Content Curation One of Your Top Digital Marketing Strategies

According to a survey, 95% of digital marketers use content curation in digital marketing. You should as well and in a big way. In fact, it would be a great idea if the larger portion of your content is made up of curated content. Why is that so?

Well, curated content has several benefits over your own content. One of them is that it enables you to avoid coming across as overly self-promotional, which otherwise can be a major turn off to your audience members, especially those that haven't become fanatical to your brand.

Content curation is one of the smartest marketing strategies that allow you to cleverly promote your brand without coming across as too self-promotional. Through it, you become "generous with knowledge and leads” by sharing links and mentioning other brands that could be of great relevance to your audience. In other words, your audience gets to read about your brand, but also about other brands with products and services they might need. After all, you don't have all the products or services in your category that clients would need. Do you?

2. Use Special Content Curation Tools For Your Job

While content curation can be done using only a basic tool such as a word processor, the best results are achieved with special content curation tools. Plus, these tools will make your work easy and save your time too, allowing you to be more productive and effective. You can read this nice post on the 15 best content curation tools to save you time in 2020.

3. Make Sure That Your Curated Content Is Better Than the Original Content

You want to make sure that your curated content highlights amazing insights that readers have never read anywhere before and add value better than the original content does. By sharing valuable content that people haven’t read anywhere before, you'll soon become the go-to source of excellent content. You'll become a trendsetter and eventually an authority in your niche despite the fact that you rarely create your own content!

4. Don't Be Afraid To Use Curated Content Across the Board

You want to use curated content across all your online resources as opposed to a blog or business website alone. For example, if you have an app or a Web/online portal besides the blog or business website, don't shy away from spinning existing content from other resources on the internet for your suitability.

For those who don't know what an online port is, you can read some in-depth guides. By the way, if your blog represents a business, you want to have a portal just as you do an app. It just plays a key role in the growth of your business in many different ways. Some of them include increasing online sales, enhancing customer experience, and facilitating customer support.

Actually, some pages on your blog, portal, and/or app such as privacy policy and terms of use may require technical content, which you may not be able to effectively create on your own. As such, you'll want to take the content of similar pages from other sources and add a little spin to the content, making it suitable to your blog, business site, online portal, or app and helpful to the reader.

However, it's worth noting that some of this content is copyright-protected material. As such, you may need to seek permission first before you use them to avoid plagiarism and other legal repercussions.

5. Don't Commit Plagiarism

There is a fine line between plagiarism and content curation. While both involve using existing content, the former is about copying other peoples' content word for word, which is prohibited in SEO. The latter, on the other hand, entails taking other peoples' content, adding your own thoughts to the content, and presenting it in a manner that's not similar to the original content. It's a kind gesture to acknowledge the original author and even add a backlink, as a way of giving back.

Final Thoughts

Content curation has become an essential part of digital marketing and SEO in general. The internet has more curated content than created content. Many digital marketers and bloggers use this type of content more than they do created content because it offers several amazing benefits over the latter. For example, it allows users to cleverly promote their brand without coming across as too self-promotional, which otherwise can prove counter-effective.

However, in as much as using curated content can be an excellent way to grow your business, this tactic may as well have the opposite effect if implemented without the right strategies. For example, you should make content curation one of your top digital marketing techniques and use special content curation tools to do the job. Additionally, you want to make sure your curated content is better than the original content and use the content across your website and all other web resources. Finally, you want to avoid committing plagiarism, which is serious SEO illegality.