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Advanced SEO for Financial Services, Banks & Advisors

Financial services, banks, and advisors must stay on top of the ever-changing SEO landscape. Discover how financial institutions, banks, and advisors can benefit from SEO.

By Elli BricePublished 10 months ago 8 min read

Trust is essential for marketers to establish with prospective clients in the finance sector. Therefore, when selecting an SEO professional, it's critical to find someone who understands the value of trust in this industry and has the talent to deliver results genuinely.

That's why working with an experienced Austin SEO company that understands the importance of trust and helps you build a strong online presence is important. With their expertise and insights into search engine optimization (SEO), they can help these companies reach the people that matter most to their target market.

If you want your finance brand's website to rank higher in search engine results, you need to enlist the help of the right SEO agency. Let's take a look at the essential services SEO agency Austin can provide to help finance brands grow their online presence and boost their website's ranking.

Value of SEO for Banks & Financial Services

Unlike Google ads and PPC campaigns that you can control with the simple click of a button, finance SEO is an investment that takes dedication and commitment over time. It may take a bit longer to get going than other methods, but your patience will be rewarded with far greater investment returns than paid channels.

By doing seo correctly, you can ensure that your website is visible to the people who matter most to your potential customers. In addition, by working with a professional SEO agency in Austin, businesses can be sure that their website is properly optimized for local search engine results. This will help to ensure your site appears prominently when related keywords are searched locally.

Moreover, an experienced SEO company will assist you in developing quality content that is tailored to the financial industry and engaging enough to attract potential customers.

How SEO is Different for Financial Advisors and Services?

SEO for financial advisors and services is different from other industries because of the competitive nature of the industry. Financial companies compete with each other, so it's essential to use seo tactics that stand out from your competitors to get ahead.

Google states that any webpage influencing a user's present or future prosperity (including health, finances, and security) requires special consideration.

Before accepting any source, it is essential to ensure meticulous vetting for authority, trustworthiness, and expertise. Financial services websites, such as those about banking, investment, or insurance, can naturally be classified under the "Your Money Your Life" concept.

An experienced SEO agency, Austin, will understand this and be able to provide SEo services that will help your website stand out from the competition. They will be able to analyze the SEO strategies of your competitors and develop a tailored SEO plan for you that incorporates their insights.

Related Posts: Austin SEO Company Guides You on How to Improve Your Google Rankings Faster

Technical SEO for Financial Service Websites

However, technical SEO is much more straightforward. Start with an in-depth website audit to detect any difficulties hindering crawlability and user experience, then classify your discoveries.

Technical SEO is optimizing a website for search engine crawlers so it can be indexed properly yearly. This includes creating and submitting an XML sitemap, fixing broken links and URLs, improving loading speed, optimizing meta tags, and more.

An experienced SEO company in Austin will ensure that they complete all the necessary technical SEO tasks to optimize your website for search engine ranking. If any of the following are affected by technical issues, it is highly recommended that you treat them as top urgency:

1. Page Load Speed

Page load time plays an essential role in your rank on Google. Therefore, it is necessary to ensure that your website pages are loading swiftly and without lagging or delays for both SEO optimization and visitor satisfaction.

Speed is essential when earning users' trust and providing them with an optimal experience, particularly within the financial services industry. When customers are reading an article or blog post, they may still be patient with a slower website; however, when they need to access their bank accounts quickly and efficiently - it needs to happen fast.

If you're consistently providing your customers with this type of superior service experience, then you can rest assured that they'll stick around for financial services once again. But if pages become unresponsive on a frequent basis? That's when customers will look elsewhere for more dependable service providers.

2. Security

When it comes to financial SEO, making sure that your website's security should be a top priority; sadly, simply doing a security audit is not sufficient. To ensure top-tier safety for both you and your customers, enlisting the expertise of an adept financial services SEO firm is essential: they must do more than just make sure that HTTP protocol and CMS software are being used correctly.

To protect your website from potential data breaches, check for indexed subdomains and pages that should not appear when someone searches using your brand name.

It's easy enough to overlook this vital security step, which is why a complete crawl of the site and Google search engine result page (SERP) analysis are essential protocols.

3. Privacy

Providing your clients with a secure online environment should be the top priority when optimizing SEO for financial planning. As the majority of financial services and investments are all stored in the cloud, it is important to ensure that clients' personal information is kept safe and secure.

For instance some Financial Services keep their content behind a firewall which prevents search engine crawlers from indexing the pages and consequently hurting their SEO efforts.

A good SEO strategy should keep customer's data confidential while simultaneously exposing the website to the search engine crawlers. Additionally, ensure all other security measures are taken care of, such as preventing malicious actors from accessing your site and using it for their purposes.

4. Schema for Financial Advisors

Google may be able to understand your website's content, but it isn't perfect. That's where schema or structured data comes in helping search engines better comprehend and categorize all of the details on your pages. is a collaborative endeavor led by Google, Bing, Yahoo!, and Yandex to boost your web presence through structured data markup. It’s this structure that unlocks the door for “rich snippets” on search engine results pages (SERP). With these empowering tools you can draw more eyes with little extra effort.

If you're a financial services provider, the fees And Commissions Specification schema will benefit your business. This Schema is designed to help you quickly and easily outline the terms of your product's fees, commissions, and other charges so that customers can understand them clearly.

Financial advisors can make use of other kinds structured data, such as:

  • Locations
  • Hours
  • Telephone numbers
  • Online reviews

To stay up to date on the most recent markup options as well as view a historical record of them, this is your go-to source. To properly develop and execute schema, make use of Google's Structured Data Markup Helper Tool and their Testing Tool - both incredibly useful assets.

SEO Tips for Financial Advisors

1. Perform Keyword Research

Selecting the right keywords is without a doubt one of the most crucial steps. These words act as the lifeblood for search engines, and your customers will use them to find you on Google when they are looking for financial advice. Thus, investing time in finding appropriate keywords should be front-and-center of your marketing strategy if you want to boost visibility.

2. Create High Quality Content

Demonstrating to the search engine that your content is pertinent is essential, so make sure you integrate your keywords seamlessly. Take caution not to overstuff keywords though; this method known as "keyword stuffing” can result in a penalty from search engines. Concentrate on crafting fluent and quality material with few strategic but natural appearing keywords included.

3. Build High Quality Backlinks

A key element of SEO is creating backlinks. Backlinks are links coming to your website from another page and they help search engines understand that external websites find your content important enough to link it, thus signaling trustworthiness which can help boost rankings.

4. Make your Website Faster

Google has revealed that page speed is a factor it weighs when determining rankings. Consequently, if your website takes too long to load, this can adversely affect your SEO performance.

Furthermore, providing an optimal user experience is key; pages with slow loading times often have greater bounce rates because visitors do not wish to wait around. Recent research conducted by Google reveals that if your website doesn't load within 3 seconds, prospective customers will abandon it.

5. Create Click-Worthy Meta Descriptions

Writing compelling meta descriptions can be a game-changer for financial advisors seeking to reach higher rankings in search engine results. Meta descriptions serve as the preview that search engines display, and they are integral to getting your content clicked.

Creating a compelling meta description is essential in persuading viewers to click through and explore what you have to offer. Click-worthy meta descriptions can be a powerful tool for financial advisors to improve their SEO rankings.

The Bottom Line

Use caution when partnering with SEO businesses unfamiliar with the finance sector's specifics. Instead, utilize the above advice, and you will have an effective SEO plan that increases your company's visibility and boosts organic website traffic for higher customer engagement.

An Austin SEO agency is an invaluable asset to any financial services website. Your firm will succeed and attract more clients due to the effective plans you develop with their experience and expertise in the SEO industry. In addition, by focusing on the technical aspects of SEO, you can ensure that your website is optimized for search engines and ready to attract visitors.

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About the Creator

Elli Brice

Digital Marketer by Profession | Content Writer by Heart!

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