7 Key Things to Understand When Creating Your Business Logo

Every business needs to have its own logo, but how important is it? The truth is that the logo you choose can be a crucial aspect of your business branding, marketing and identity for many years to come, so it needs some careful consideration and expert design to make sure that it is a true reflection of your values, services and image.

There are a lot of things that you need to think about when creating your business logo, so to help you get started The New Fat, Design Agency in Nottingham have put together some of the most important things to consider.

1. Who is my target market?

Before you create a logo, you need to think about who it is meant to appeal to. Think about the gender, age, income and demographic of your ideal customer, and then break down the types of things that they like. This will help you to identify colours, fonts and styles that are likely to have the greatest appeal and allows you to create something that will resonate with the people that you want to reach.

2. Where will it be used?

Your logo will appear in a lot more places than you might think. It can be a feature of your shopfront, your website and your marketing materials, but it might also be incorporated into workwear, added to promotional items and used on a range of social platforms. That means it needs to be adaptable to ensure that it will work in a variety of different forms.

3. Business culture

Every business will have its own ethos and values, and you will want to express this in some way through your logo. It might be to show that you are diverse, sustainable, fun or modern, and should help customers to develop the right first impression about the culture of your business and what it stands for.

4. Readability

When developing a logo, it can be easy to get carried away with pretty fonts and a range of colours, and this can make it difficult for other people to read. The logo might become too busy, or it might be difficult to read from a distance, so make sure that you test it out in a variety of ways to ensure that anyone who encounters it will be able to read it without difficulty.

5. Background

The background of your logo can be as important as the logo itself. You need to consider whether it will have a contrasting-coloured background or a white one, as well as thinking about how it will look up against other colours of background and whether it is likely to blend into other branding materials.

6. Competition

When putting your logo together, it can be important to think about what your competition offers. Think about what aspects of their design you do and don’t like as a way of deciding what you want for yourself. This should tell you what colours and symbols are most commonly used in your field and should help you to decide what ideas you should employ and what you should do to help you stand out from the rest.

7. Business name

It is easy to assume that your logo needs to include your business name, but this is not always the case. Some of the biggest brands in the world have just a symbol to represent their brand, so consider different ways of constructing your logo.

Your logo is an instant window into your brand, so it can need a lot of thought. It needs to show off and represent your brand in all sorts of different contexts, so take some time to make sure that it is as adaptable and appealing as possible.