6 Useful Tips to Increase Your Email Open Rate

Email marketing is one of the most effective ways to reach out to your target audience and convey your message.

It helps you generate traction and makes it possible for you to boost your conversions by generating quality leads. However, ensuring the success of your email campaign is easier said than done.

People receive hundreds of emails from brands on a daily basis. So, it's difficult to catch the eye of the intended audience.

This is the reason why the average open rate of a standard email campaign is reported to be less than 2%.

Here are a few recommendations that may help you overcome this issue and increase the open rate of your emails significantly:

1. Use Creative Subject Lines

You're not the only one sending emails to your recipients. Brands tend to flood the mailboxes of their respective audiences with their messages. So, it's likely for your emails to go unnoticed.

Being creative with your subject lines may come in handy here and help you grab the attention of your target audience.

Around 47% of recipients open emails based on their subject lines alone because they're the first thing that catches their eye.

As people get a lot of marketing emails, they often skim through the subject lines and decide whether a particular email is worth opening or not.

So, it's important that you use creative subject lines to make your emails stand out from the ones sent by other brands.

2. Humanize Your Emails

One of the best ways to boost the open rate of your emails is to humanize them. You can do it by simply customizing the sender's name.

Generally, the sender's name in a marketing email represents the company or the brand itself. To humanize it, it's best to include the name of the person sending the email right beside the name of the company.

For example, if the sender's name in the emails you sent is ABC Company, make it James at ABC Company.

This showcases person-to-person interaction and makes it more likely for your recipients to open your emails. Plus, it helps you avoid spam filters, which may greatly optimize your campaign's performance.

3. Keep Your Subscribers Engaged

A common mistake most businesses make is that they only reach out to their recipients when they have to pitch or promote something.

The success of your email campaign is not dictated by how huge your email list is. It depends on how engaged your subscribers are.

So, to improve the open rate of your emails, it's important that you keep your email list subscribers engaged.

You can do that by being in touch with them from time to time and sharing information that generates value.

If you don't do it, your email list may go stale, and your subscribers may no longer be interested in hearing from you. Yet, they may not unsubscribe from your email list.

This will significantly affect the open rate of your email campaign, as many of your subscribers may end up not viewing the emails you send.

4. Create Different Recipient Profiles

If you want to improve the open rate for your emails, you can't just draft a single email and send it to everyone in your email list.

Your audience may have diverse characteristics. So, sending a generic email to everyone on your list is not a good idea. Hence, it's highly recommended that you create different recipient profiles through segmentation.

This means creating different email lists from the original one based on the traits encompassing your subscribers, such as their demographics, location, purchase history, buying habits, sales funnel interactions, and so on.

This makes it possible for you to come up with an email marketing strategy tailored to the preferences of different audience profiles.

Not only does this increase the likelihood of the recipients opening your emails, but it also helps you drive the intended call to action.

5. Send Emails at the Right Time

Another great way to improve your email open rate is by simply sending your emails at the right time.

Knowing your target audience is the key here, as it helps you figure out an ideal time for scheduling your emails.

However, don't expect to time your emails perfectly on your first attempt. Even though you are familiar with your target audience, figuring out the perfect time to send your emails may require some trial and error.

So, it's best that you A/B test your email campaigns and determine the time that works best for you.

If you've been sending emails for quite some time now, you may also consider assessing the performance of your previous campaigns and using the insights to pave the way for you in the future.

6. Use Well-Thought-Out Copy

The effectiveness of your email copy comes into play once your recipients have already opened your email.

So, you may be wondering why this point is being discussed here. Well, your copy may not have persuaded your recipients to open your emails this time around, but it has a significant impact on what they will do in the future.

A well-thought-out copy or the content you share through your emails helps you win the hearts of your recipients. As a result, they are more likely to open your emails the next time you send them.

On the contrary, if you have failed to provide any value to your recipients, they may even consider unsubscribing from your email list.

So, always try to offer some sort of value through your emails to make your recipients stick around for more.

It's a Wrap

There you have it: the six useful tips to increase your email open rate. If you have been struggling to persuade your recipients to view your emails, the recommendations in this article may come in handy.