4 Advanced Features to Look in a Salesforce Texting App

Salesforce text message integration has become an integral process for Salesforce users to accelerate their business operations.

Knowing the fact SMS has the highest open and response rate and provides ease of communication at scale, almost every user is incorporating SMS into business for reliable messaging.

Still, there's a segment of Salesforce users who are struggling to find the right texting app for their business.

But the most challenging part faced by users is finding the Salesforce texting app that's one for them and can help simplify text operations. So, to add convenience to such users, here's a list of advanced features that can help you cut back on business investments and accelerate text operations.

Features That Make a Salesforce Texting App Worth Considering

Do-It-Yourself Capability for Configuring Text Automation or Chatbots

As the name indicates, DIY chatbots are the Chatbots that users can create on their own. Chatbots have become an important tool of business operations to automate many processes and redefine customer services.

Thus, getting a chatbot built by experts or buying it can shoot up your business expenses. So look for an app that supports easy or no-code automation.

This will help you eliminate dependency on experts, and you can create a new chatbot for every unique use case for data collection.

A Single Window Console for Multiple Tasks to Reduce Navigation

Managing conversations at scale can be a tedious task for employees and consume a lot of time.

Thus, a well-defined Salesforce texting app needs to be enriched with a feature that allows you to perform most of the messaging tasks without much navigation.

This will help you save time and effort. More importantly, if you can segment responses by keywords, you can easily send replies at scale based on the incoming text responses.

This way, you can respond much faster with minimal effort.

Link Shortening and Tracking Capability to Reduce SMS Bills

URLs play a vital role in saving on SMS bills. So, an app letting you send auto-shortened URLs and track them can make a great difference in your text operations.

Instead of sending long texts that split your message into multiple segments, you can send auto-shortened URLs redirecting to the intended page.

This helps you in two ways. One is that your character space does not exhaust, and the second is that you can send even detailed information using just one SMS segment.

This helps you reduce your SMS bill because it depends on the SMS segments used.

SMS Drip campaigns to Send Messages at Fixed Time Without Manual Intervention

SMS drip campaigns provide the best way to ensure consistent engagement without much manual intervention.

With SMS drip campaigns, you can schedule a series of text messages for various purposes and sit back. You can set up SMS drip campaigns to avoid missed follow-ups, drive responses, send time-sensitive messages, etc.

So, SMS drip campaign functionality should be on your priority list when choosing a Salesforce texting app.

More importantly, look at whether an app supports multi-channel drip campaigns or not. This would help you connect with audiences over different channels and drive more engagement.

Conclusion

Though there are numerous features that different Salesforce Texting App provides, which features add more value to business matters the most.

Before opting for Salesforce text message integration, advanced texting app feature considerations can help users get the right messaging app.

This way, business ventures can effortlessly minimize their business investments, speed up their text operations through easy automation and save more time for their employees to focus on high-value tasks.