5 Best Reasons to Choose SMS Integration with Salesforce

SMS integration with Salesforce is the first thing your business should care about. With this powerful combination, business firms can easily harness the power of Salesforce and texts together, and employees can jump into meaningful conversations using the consolidated view of customer data. More importantly, one of the most important reasons to use text messages for business communication is employees can reliably communicate with customers without being doubtful about text deliveries.

It is always good to serve what customers like. And this includes texting because people love it.

Still not convinced? Here are some more reasons to integrate SMS with Salesforce.

Why Choose SMS Integration with Salesforce

Personalized Communication at Scale

No other channel lets you personalize communication faster and more conveniently than text messages.

So, with the help of merge fields, employees can easily personalize communications at scale and connect with thousands of prospects and customers at once. Though you can personalize conversations over calls, it is not as scalable as text due to human limitations.

Sure-Shot Viewing of Messages due to High Open Rate

There are chances that the recipient on the other end may or may not receive a call when agents make calls. Thus, agents can only convey a message when the recipient receives a call. But there are no such limitations with text messages.

With the help of SMS integration with Salesforce, you can send text messages from Salesforce and expect sure-shot viewing of text messages and quick response because SMS has the highest open rate and response rate.

Better Business Reach With No Dependency on Internet

Have you ever thought ho text messages can help you improve your business outreach? Its because SMS can reach out to prospects and customers irrespective of their location and internet connectivity.

Delivery of text messages is dependent on the cellular network, and even if a person is using the most basic handset, your text message will get delivered. More importantly, text messaging has become the choice of communication for almost every business and customer.

Cost-Effective Way to Collect Crucial Data

Text marketing has always been a cost-effective marketing method compared to other ways. By choosing SMS integration with Salesforce, you can incorporate the most cost-efficient channel into your business for marketing.

Not only this, but you can also run text surveys and polls, which is again a cost-effective method to capture data. Else, you might have to invest a huge amount while conducting each survey.

Best Tool to Increase Engagement

The best way to drive customer engagement is by interacting with customers when they need you the most. But this might drain a lot of time and effort for employees because they have to track each customer journey to connect with them at the right time.

With SMS integration with Salesforce, you can automate text messages by scheduling them at various intervals. This way, you can connect with audiences at the right time, add more meaning to messages and drive engagement.

Wrapping Up

SMS integration with Salesforce paves the way for several new opportunities for businesses. Customers can use various message-sending routines like bulk messaging, automated messaging, and one-on-one conversation based on the requirement and simplify business communications. With text messaging, firms can communicate more effectively. This further helps to maximize responses and generate more leads for the business. So, if you're looking for a cost-effective solution to incorporate Salesforce texting in business, choose a full-fledged texting app. For example, the 360 SMS app is also a full-fledged texting app with advanced capabilities.