3 Pillars of Content Marketing | Keith Keller | Engati Engage

Keith Keller is regarded as a Global Twitter Marketing Specialist and now has clients around the world.

He is well known internationally for his knowledge and creation of Twitter marketing strategies.

Keith is also a popular speaker on the subject of Social Media (especially Twitter) and has appeared on numerous radio shows, teleseminars, and webinars across many countries.

3 Pillars of Content Marketing- A video with Keith Keller

Pillars of Content Marketing

This section will contain a summary of our interview with Keith Keller on the pillars of content marketing. But, if you’d rather listen to him yourself, our Spotify Podcast is embedded below.

With businesses moving towards digital, how much importance will content marketing and social media gain?

There’s 2 ideas here

Content Marketing and Social Media are both were important.

Content Marketing is the concept of putting out information that people want to know and build trust around the idea that you are the expert.

It’s the opposite of TV advertisements which force your product down the audience’s throats. It comes up during a program and is an interruption. It’s interruptive marketing and it can very easily annoy your audience.

But with content marketing, you’re giving them value which they want; at a time and place of their choice.

Content Marketing is very powerful because it’s all about building trust.

Social media is one of the channels that lets you share this content.

Now that most people are home and have time to consume content, what kind of content should small businesses focus on creating to keep the business going?

Keith says that VIDEO is really taking off right now.

About 40%-50% of people say that they prefer consuming videos.

Companies need to find some way to produce video content.

It’s even more valuable when the videos have an actual person featured in them. Because that inspires trust. We tend to be more trusting when we can see a face.

But, if you don’t want to put your face on a video, you can still do a PODCAST . It’s not as powerful as a video because they can’t see you.

But, at least they can hear your voice , and that’s better than nothing.

Podcasts do have their own advantages too. People can listen to them while multitasking.

You can’t watch a video while cooking, driving or even walking your dog. But you can listen to a podcast.

Blogging is also a great idea. People love to read. Especially because they can skim through it.

The most important thing to remember is that people are busy. They have a life. So, you need to create digestible content. Content that they can go through faster.

Businesses that are really succeeding are the ones creating content around the 3 Es.

Content that’s Entertaining.

Content that’s Empowering .

And content that’s Educational .

How are AI and social media working together to help countries fight the war against COVID-19?

A lot of people are considering working for themselves. But when they start doing that, they realize that they’ve got a lot of work to do .

AI has tools for that.

If you’ve been interviewed once, you want to know how to make it a video, a podcast and a blog.

So there’s AI tools to make a transcript of your video file and you can just plug it into WordPress. And Voila- you’ve got a blog.

It’s got tools tools to take the audio and make a podcast out of it.

AI is really convenient. It saves a whole lot of time. Tweet This!

Did you like the insights given by Keith?

Read the whole interview here. You can also check out the video or podcast.