2nd Session of Digital Marketing 101 Series: “Skill with the Quill”

Skill with the Quill: Content Marketing

Content marketing plays a huge role in attracting your audience. There are important factors to consider with keeping your customers engaged with your brand. Content Marketing is marketing your business or company using the content created for the brand. The type of content is valuable for any business and marketer.

Learning about Content Marketing is a skill that many want to achieve, but never get the chance to! Skill with the Quill with Lyn Ola is any marketer’s and business owner’s chance to learn the in’s and out’s of content marketing to better reach your audience!

In content creation, there are keywords that you need to take note of: relevant, targeted, and relationship. All these terms talk about the creation of the content while having a solid understanding of what your audience wants and needs. There is minimal success when you are starting out, but that is okay. You might be increasing traffic but with the wrong audience, or you can have the right audience but creating lesser traffic.

With the right content, you must have the goal to increase online traffic and reach the right target. Your content can inspire, entertain, educate, and inform your audience to keep them to trust with your brand. The significance of content marketing is that you are creating stories and building narratives. People are interested in stories and not just sales messages. Your stories or content can be used to tackle different personal beliefs and emotional aspects of your buyers in the middle of purchasing decisions. Also, audiences choose those brands that usually mirror their personalities and beliefs in life.

There are multiple benefits of content marketing that include the building of a digital asset hub that aids with the attraction of leads and sales. The credibility of the brand increases if you are publishing content relevant to your audience’s concerns and answering their needs. Also, when you are producing quality content, you can be branded as a thought leader in your industry who can spread influence. With your content, you are turning your buyers into not just mere buyers but as advocates who believe in your brand.

Imagine your brand as not just a leader in sales but as leader in content and thought. Content marketing is termed as the gift that keeps on giving. Imagine working on a content that can help you generate sales not just in one month but can return to even after a year. As Jeff Bulas said, quality content enables you to create a bond with your audience that goes beyond the simplistic purpose of buying and selling.

The branding needs to have the voice too. Content marketing is generating the voice of your brand. How do you want to sound like? Friendly? Professional? With your business, you need to hire the right team. A perfect person can produce the right content once they are familiar with the branding and perception that you want for your business.

What is content without content marketing goals? These are the goals that are tied up on your business objectives. For instance, you have brand awareness, authority and influence, social proof, referral, customer service, customer on-boarding, and a lot more. In business, your primary target is also people. You must work on the profiling of your customers to see what the characteristics of your new customers are and repeat customers tracking down the products they usually buy.

In the end, you can think of content marketing as one of your secret weapons. As a marketer, you do not have to be a writer to start strategizing using your content, you just have to have stories to tell and find a more engaging way to capture your audience.

Join the Digital Marketing 101 Series: “Skill with the Quill” with Lyn Ola!

Register and get your tickets here: https://www.eventbrite.com/o/lyn-ola-30849599071