Digital Marketing 101 Series

Digital Marketing 101 Series: Digital Age

If you look back a hundred years ago, single paper marketing or advertising is already enough to catch your customer’s attention. Even in those times, one can notice that marketers are finding more ways to reach out to their customers through their different strategies and executions.

With the different kinds of marketing strategies done before, businesses were able to secure their market. However, with the new technology today, not only can you reach your customers locally, but globally as well! With the Digital Age people can connect 24/7, anytime and anywhere. As a result, a marketer should know how to navigate through the digital world to reach and even expand his or her market.

Digital marketing is one of the most effective marketing strategies these days since many businesses and brands are online. Having great Digital Marketing can help one’s company stand out among the rest in the competitive environment of the digital world. Being new to the world of Digital Marketing may be overwhelming, however learning the skill is not impossible! There are different experts who have perfected the art of Digital Marketing and are there to guide you.

Lyn Ola, Digital Marketing, and Information Technology practitioner is highly sought out for her expertise on the two fields. With her experiences with clients and multiple projects, she knows exactly what it takes to have effective Digital Marketing.

With her upcoming 3-day webinar series: Digital Marketing 101 Series with Lyn Ola, Lyn tackles on different topics that will help businesses, entrepreneurs, and individuals better their Digital Marketing strategies especially in times like these. What digital marketing is and how to plan your online marketing.

Lyn Ola recognizes the problem of today’s businesses trying to make it online through digital marketing. Below is a short preview on what to expect in her Digital Marketing 101 Series.

Fundamentals of getting your business started in Digital Marketing.

Website Performance

A website needs to be fast, remember that your consumer expect convenience and my not be patient with a slow website. After three seconds and your website is not working, they can easily leave and looking for other company websites. The most accessible electronic device of users is mobile phones; thus, a website needs to be mobile-friendly. Besides, a website should be easy to read. Many internet users usually look for the company’s contact information first, hence, this should be placed where they can easily access it. Lastly, a website must SEO optimized. People will be searching for it using a search engine so the website should be optimized that the users can easily see it.

Search Engine Optimization

Being exposed to the digital landscape, you may have encountered this term, Search Engine Optimization. SEO plays a great factor in getting your website, posts, pages up the search ranks and seen by your target market. Through the right SEO executions, you may be the first brand seen by a wide audience in Google, Yahoo and many more search engines.

Learn more about SEO with “The Good Traffic” By Lyn Ola

Attract More Leads

It is not enough that you have created your website or started your presence online. You need to know digital marketing strategies to attract more leads to your business to create more opportunities for purchases from online and offline.

Whatever you do as a marketer, the first thing that you need to think of is to let your customers know about it. The digital space that we are in keeps improving and every minute users are adding up. Make sure to reach your target audience in your entrepreneurial niche and turn them to become your clients or customers.

Want to learn more about Digital Marketing?

Join the Digital Marketing 101 Series with Lyn Ola!

Register now while tickets are available!