10 small business ideas for women in 2023

Historically, women have been disproportionately represented in the professional world. The business world has been largely seen as a male-dominated arena in the past, but since the turn of the century, women have fought for more and more seats at the table.1

In this article, we will dive into 10 great small business ideas for women in 2023. We will set the scene with some background on how women's entrepreneurship looks around the world and why more women should start small businesses. To wrap things up, we will review a few tips for running a profitable small business.

10 small business ideas for women

When it comes to small businesses that women can start, the opportunities are endless. However, digital business endeavors tend to be attractive among aspiring entrepreneurs because, in many cases, the barrier to entry is much lower.

With that said, let’s review 10 small businesses that women can create online.

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1. Dropshipping

If you are looking to ease into entrepreneurship, dropshipping is a great way to go. For those who aren’t familiar, dropshipping is a business model that involves selling products and then outsourcing fulfillment to a third-party supplier.

With the dropshipping business model, the seller doesn’t have to hold any inventory. This is great because it is low-risk and doesn’t require much of an initial investment.

It’s important to note that if your goal is to build a strong brand, dropshipping may not be the way to do it since so much of the customers’ experience relies on your fulfillment partners.

2. A traditional e-commerce store

Starting an e-commerce store with in-house order fulfillment is another option. With this kind of business, you can create your own products or source items from a wholesaler. You can even curate collections of items from various brands.

When you create a traditional e-commerce store where all of the business operations are under your control, it gives you an opportunity to build a brand.

This type of business requires a bit more of an investment than a dropshipping business, but it can still be done without a ton of resources.

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3. Manufacturing

If you have the resources to get started, there is a lot of money to be made in manufacturing.

Since manufacturing requires owning or renting a factory and purchasing the machinery and materials upfront, this type of small business requires a relatively hefty initial investment.

However, this initial investment should not deter you from starting a manufacturing business since there are ways to secure funds. Some options to get startup funding include grants, business loans, or investors.

4. Wholesaling

Although manufacturing is technically wholesaling, you can also start a wholesaling business that doesn’t involve manufacturing. You can source items from a manufacturer or another wholesaler to sell to your audience, still in bulk.

You may wonder why this is necessary since a manufacturer could sell directly to retailers, but there are many instances where an intermediary is valuable. This is especially applicable in exporting.

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5. Online courses

If you have a skill that is particularly valuable or you’ve developed a method that others can replicate to achieve some sort of results, you should consider creating and selling online courses.

You can sell your online courses on your own site or on a marketplace. If you want to create an online learning business that extends beyond you, consider creating a marketplace that features courses from other experts or educators.

6. Content writing

Content writing is a valuable digital marketing service, and women with sharp writing skills should consider it as a business opportunity. You can either build a career as a freelancer, or you can create a content writing agency.

Some specific services that you could explore in the content writing category include:

Search engine optimization (SEO) content writing

Website copywriting

Ad copywriting

Social media content and copywriting

PR writing

Grant writing

Scriptwriting

Email writing

Editing is a similar service that you can offer alongside freelance content writing or as a separate offer.

No matter what path you decide to take, make sure to sharpen your skills before you start selling your services. You need to ensure that your writing is high-quality so that you can provide the desired results for your clients.

7. Brand strategy

So many small businesses have popped up in recent years, but there has been a widespread disconnect when it comes to brand building. Many new business owners fail to understand the importance of creating a persona for their businesses that connects with their audiences.

That is where brand strategists come into play. This type of professional provides services that help businesses create a cohesive brand presence, complete with visual style guides, logos, brand voice, and more.

8. Web design

Website design is a valuable service since many businesses are treating their websites as fully-functional alternatives to their brick-and-mortar stores. The goal is often to create a branded experience that urges viewers to take the intended action.

A good web designer can create the perfect balance of aesthetics and functionality. The site should represent the brand well and provide prospective buyers with answers to all the questions they may have.

Like content writing, this is something you can do freelance or with an agency.

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9. Web development

Website development is a counterpart to web design that brings a site to life. A web developer takes the design and turns it into an active website.

This typically involves some technical know-how. Some designers use a drag-and-drop site builder as the foundation of their work, and others specialize in custom coding.

Development and design can be offered by the same business if you have members on your team who are capable of both.

10. Event planning

Event planning is another great idea for aspiring women entrepreneurs who have a knack for organization and are on the social side.

Event planning is great for women who want a flexible work schedule since you can take on as many or as few events as you’d like. However, it is worth noting that party planning can also come with some abnormal working hours.