Two young women around "snot" to make a big business

A runny nose is a shame, and blowing your nose is a trivial thing, so no one takes "sniffles" seriously! However, there are so two people, around the "snot who" made a business, and also made a lot of money!

Jolie is 44 years old. Pickens is now president of a company called a Little Busy, which makes disposable wipes for children called Slug. From a few people with annual sales of less than $1 million to a 17-person company with projected sales of $10 million by 2011, what kind of business adventure has "a Little Busy" experienced?

The story started four years ago when Julie's best friend Maddie. Dhoni is still trying to clean the baby's runny nose from a cold. Every time Maddie uses saline to clean up her daughter's runny nose, she will suffer from her naughty daughter's vexation. She had to put saline water on the wet wipes that gave birth to Slug to fix her nose.

Madi feels this may be a business opportunity, then will share this idea with their good friend Julie, did not expect the two people hit it off, but began the road of entrepreneurship from now on. They first searched the Internet repeatedly using Google to see if similar products were on the market. To their delight, a Google search revealed that there were no sniff-wiping wipes on the market! So they started with $40,000 in savings and hired scientists and manufacturers to design products based on their vision.

As soon as the samples came out, they were busy giving them away for free to children, relatives, friends, and even residents of the community to test the market acceptance of the products. When the "slug" wipes, complete with vitamin E, aloe vera, chamomile, and salt water, were so well received that they went into mass production.

Slug, which costs about $4 for a 30-tablet pack, contains natural salt, which is effective at cleaning mucus and is free of alcohol, phthalates, and preservatives, with few side effects. "Slug" comes in four flavors, grape, mint, aromatic, and no fragrance, and the subtle fragrance is very popular with babies.

As a result of filling the gap in the market, "Slug" sales showed a rapid growth trend, soon popular in the United States child care market. Even retail giants like Walmart, Rite Aid, and Costco have slug prominently displayed on their shelves. In less than a year, Slug has been sold in Canada, Australia, and Singapore. The company had sales of $2.9 million in 2008 and $9 million in 2009. Taking advantage of the slug boom, "A little Busy" wasted no time in launching a new product, Napoleon, which is also specially designed for wiping noses, but for adults.

On September 16, 2009, Jolie and Maddie were invited to give keynote speeches at the Federation of Moms and Businesses Convention, becoming the media's leading role model for entrepreneurship. In early 2011, their new book, "The Business Behind Slug," was released, which shows mothers how to spot business opportunities while taking care of their babies.

"Opportunity is everything," Jolie said. "Retailers were looking for a solution for mom and dad, and ours was the answer." Starting a business requires a good idea, and the idea is always around you. You can laugh at the snot business, but you won't laugh at the snot revenue. The "snot" part of life can become a wealth legend, the key is that Julie and Maddie can find out what people want. If you make a business out of it, it seems like half the battle.

Neil is a partner at a retail consulting firm. "The success of Slug is based on an innovative model," says St. The 'wipes' industry can be subdivided into more sub-industries, such as furniture cleaning wipes and lens cleaning wipes. 'Slug' is just taking the edge off a niche product." If your product doesn't have scarcity, work on diversity.

Have you experienced an Epiphany that changed the direction of your life?

Zm: In business, product positioning is a big thing. We have a lot of ideas. We get up in the middle of the night to jot down our crazy ideas and toss and turn over them.

Reporter: Did you have any setbacks during product development?

Zhu and Mai: Generic product code. After producing 300,000 units, it was found that the code on the product was not accepted by large retailers.

Reporter: What have you learned in terms of product development?

Make sure to understand each country's laws on wipes packaging, such as country of origin, date of production, language, sizing, recycling information, patent information, etc.

Reporter: How do you sell your products?

Zw: We sell our products through all channels. We currently sell them on about a dozen websites including Amazon and online Diapers, as well as in 2,500 stores and specialty boutiques across the country.

Reporter: Do you have any marketing tips?

Zhu, Mai: Sales must be innovative and persistent, and let people know why your products are different; Another secret is don't trust PR agencies. If you know about advertising and media contacts, there are a lot of things you can do yourself for free.

Reporter: What have you learned in terms of marketing?

Mr. Zhu and Mr. Mai: Let consumers know that Slug is different. With thousands of wipes on the market, how will consumers know that your product is designed to wipe children's noses? We had to create our slogans, like "Wipe your snot." It's the face of your product, the simpler the better.

Reporter: How long did it take you to get the idea to market?

Zm: Seven months, of which four months were spent on product testing.

Reporter: What was your biggest success or "highlight" during that time?

Zm: On CNBC and Donnie. Deutsch dialogue. We also love to see our family proud of us, especially when our children show off their mother's small business to others.

Reporter: Have you ever experienced a "low point"? If so, how did you manage it?

Zm: When we ran out of money, couldn't find investors, and had only cold pizza at home, we worried about whether it was worth it to spend our kids' college money on a business. Fortunately, mutual trust and strong personal ability got us through. We'll never forget it, but we learned a lot from it, and we're very grateful for it now.

Reporter: Who is your biggest inspiration? What kept you from stopping?

Zm: It must be her and our family.

Reporter: Do you have anything to add?

Zm: Don't underestimate the power of positive thinking. When we feel down about business, we try to visualize future success and believe in our goals, not just for ourselves, but for our babies and our team. We truly believe we are moving forward for a cause and enjoy the scene every day.