The Kind of Email Newsletters Your Subscribers would Like to Read

How many email newsletters are you subscribed to? How many have you unsubscribed from? And why do you choose to continue to receive email newsletters from some content creators?

Chances are you’re receiving the values or the benefits you envisioned when you clicked ‘subscribe’ filled up the form, and submit.

Email newsletters remain the best way to connect with followers and build a rewarding relationship with them. A fulfilled follower will willingly spend on your product or services. He or she would be keen to share your content and speak to others about how insightful your contents are. Or how helpful your products and services are.

Your Subscribers are Smart, And Very Selective.

Subscribers understand the kind of newsletter they’d open and read. And they won’t bother to open yours if you’ve not been striving to keep them closer by writing newsletters that are intentional, focused, and rewarding.

After welcoming a subscriber to your email newsletters subscription program, the next thing is to ensure that a long term relationship would be built. And that the unsubscribe’ form won’t be used. And you can achieve this by regularly feeding your followers with newsletters that adds value. That serves to reassure them that they’re following the right content creator.

You’d succeed at making a real connection with them if they find your newsletters compelling, relevant, and beneficial. And this would engender them to:

• Mentally picture a long-term relationship with you because you’re proving to be who you say you’re. As a result, trust is gradually being established and they’re considering going the long haul with you.

• And when you continued to live up to their expectations, they’d know you’re reliable and reachable. That their challenges can be handled by someone who has proven to have what it takes to help them achieve the desired outcome or to succeed.

Learn From Writers That Are Getting it Right.

In this case, let’s take a cue from Mark Manson, a successful writer and the pioneer of negative self-help. His newsletters which arrive every Monday morning would most times cite some new and insightful findings from a research study that’d help his subscribers to understand life better, and learn how to start making changes.

He goes deeper into different topics and shares his findings with his subscribers and encourage them to share his work with anyone who might find it beneficial. He’s never going to tell you that life is easy, that you’re going to turn your life around quickly. Or that your foibles and failures make you a terrible human. Rather you’d learn from his newsletters on how to accept your shortcomings, understand life better, and tips that can help you to improve your life.

Your subscribers would be eager to receive and consume your newsletters if you have a reputation for sharing what they enjoy reading. A newsletter that is written to teach, inform, and inspire. It has to be compelling with tips and insights that would positively impact the reader.

A quality connection is what makes relationships enjoyable. It’s the reason why people will stick with you without even knowing why. Therefore always address the issues your subscribers are going through which you learned through their comments and emails. And remind them to always contact you for advice regarding their challenges. The more you do this, the more they understand that you truly care about their wellbeing.

They Expect to Receive a New Version of What You Share With Them Through Your Newsletters.

• Schedule a time and day to send every newsletter, and focus on building and sustaining connection by regularly sharing content that touches their lives. By continuing to share the kind of content that attracted them and persuaded them to subscribe to your newsletters. Improve on the quality of your pieces as you continue to grow and sustain your subscribers.

• Continue to learn something new so that you can enrich yourself with helpful and relevant information that your followers can apply to improve their lives.

• Write Newsletters that’d remind your followers that you’re human full of inadequacies: We all have foibles, and we try to improve by learning from one another, especially from those ahead of us, or those going through similar situations. And a seemingly insignificant idea or experience from you can be very beneficial to many people.

• Clue them in on your upcoming products and services: This is an opportunity for you to prepare a fertile ground for your incoming product or services. If they know what you’re working on, they would look forward to it because you’ve captured their interest by letting them know what it’s all about.

Conclusion

What’re your email newsletters all about? What steps are you taking to sustain the connection between you and your subscribers? Do you often spend time watering the ground before planting seeds on it? Or are you always using your email newsletters to persuade them to purchase your products and services?

It pays to carefully consider the kind of newsletters you’re sending out, by so doing your subscribers would look forward to your newsletters.

It has to stand out to stand a chance of being read by subscribers that receive an innumerable number of newsletters from different content creators in a day.

Don’t be so focused on getting them to purchase stuff from you that you fail to notice when the connection is waning. Spend time to build and maintain a good relationship with them.

Write newsletters that impacts their lives positively. Doing so regularly means that you’re preparing a fertile ground for all your products and services. Continue to learn something new so you can use it to support your subscribers and enrich their lives through your email newsletters.

This story was previously published on Medium by the same author