Swiggy App

India’s Swiggy said on Thursday that its marquee food delivery business has become profitable, eclipsing its publicly listed rival Zomato on another key metric a day before the firm is set to report its quarterly earnings.

The Bengaluru-headquartered startup — which counts Prosus Ventures, SoftBank and Invesco among its backers — became profitable in March this year, it said. It is, however, not factoring in employee stock option costs in the expense, Swiggy said.

“This is a milestone for food delivery globally, not just for us, as Swiggy has become one of the very few global food delivery platforms to achieve profitability in less than 9 years since its inception,” Swiggy co-founder and chief executive Sriharsha Majety wrote in a blog post.

Swiggy, at a company level, is still not profitable. The startup is burning more than $20 million a month on its instant grocery delivery business, called Instamart, according to two people familiar with the matter. This is after the company significantly pared back its spendings on Instamart in recent quarters.

Majety confirmed that Swiggy has made “disproportionate investments” in Instamart, “given the attractiveness of the consumer proposition and its strategic importance” but asserted that that the “peak” of its investments is “behind us.”

“Instamart is one of the leading players in the quick commerce space globally. In addition, we’ve also made strong progress on the profitability of the business and we’re on track to hit contribution neutrality for this 3-year-old business in the next few weeks,” he wrote.

Thursday’s update, shared a day before the lossmaking Zomato reports its earnings, is a much-needed momentum for Swiggy, which in recent months has seen its valuation cut by at least two of its investors.

At stake is India’s $20 billion food delivery market that has seen several consolidations and exits in recent years. Uber sold its India food delivery unit to Zomato, whereas Amazon exited that business in the country late last year.

“Facing a market with high growth potential (~45% growth CAGR), Indian food delivery platforms are in an advantageous position in reaching profitability given India’s low labor cost. So, at the end of the day, both Swiggy and Zomato could coexist in a duopoly market structure. India food delivery market has evolved from pre 2014 when India food delivery was plagued with many problems of unreliable delivery, high minimum orders, and poor restaurant selection,” Bernstein analysts wrote in a report last month.

“The food aggregators have invested in logistics (better delivery time, efficient routes, lower delivery costs) whereas the cloud kitchens have focused on evolving consumption trends (demand for fresh, hygienic, and healthy meals).”

History

In 2011, Sriharsha Majety and Nandan Reddy, designed an e-commerce website called Bundl to facilitate courier service and shipping within India.[7] Bundl was halted in 2014 and rebranded to enter the food delivery market.[8] At the time, the food delivery sector was in turmoil as several notable startups, such as Foodpanda (later acquired by Ola Cabs), TinyOwl (later acquired by Zomato) and Ola Cafe (later closed) were struggling.[7][8] Majety and Reddy approached Rahul Jaimini, formerly with Myntra, and founded Swiggy in August 2014.[9][7][8]

In January 2017, Swiggy started its cloud kitchen chain called "The Bowl Company".[10] In November 2017, Swiggy started a kitchen incubator business called Swiggy Access, opening a network of ready-to-occupy kitchens for its restaurant partners.[11] By 2019, over 1,000 Swiggy Access kitchens were operational, according to a TechCrunch report.[12]

In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores, sourcing items from local stores.[13][14][15] In September 2019, Swiggy launched instant pickup/dropoff service Swiggy Go, allowing customers to send document or parcel deliveries.[16][17] In April 2020, it rebranded Swiggy Go as Swiggy Genie.[18] During the COVID-19 pandemic, it began doorstep delivery of alcohol, starting with the states of Jharkhand, West Bengal and Odisha.[19][20]

In May 2020, Swiggy laid off 1,100 employees during the COVID-19 pandemic.[21] The pandemic also resulted in the shut down of more than three-fourths of its cloud kitchens.[22]

In August 2020, Swiggy launched its instant grocery delivery service called Instamart using a network of dark stores.[23][24] In early 2021, the company closed Swiggy Stores and expanded its operations under Instamart.[25]

In 2023, it sold Swiggy Access kitchens to Kitchens@ in a share-swap deal.[26]