Post-80s young men returned home to raise Sanhuang chicken with villagers out of poverty to get rich

In 2013, Huang Haiyu quit his high-paying job and went back to his hometown to start his own business. He encountered setbacks during his business. With his tenacity, he finally realized his dream and made his own business successful. Today, his ecological breeding base produces more than 60,000 Sanhuang whisker chickens a year, with annual sales of more than 6 million yuan last year.

"Internet Plus" will build a road to prosperity

Came to the Kang Ying agricultural cooperative chicken base. As far as the eye can see, tens of thousands of chickens peck freely in the mountains. Talking about the initial idea of starting his own business back home, Huang said that the chicken with three yellow whiskers is famous for its tender meat, fine bones, excellent meat quality, and unique appearance of three yellow whiskers. There is a saying in Zijin that "if you don't eat chicken with three yellow whiskers, you won't enter Haoyi Town". Therefore, in 2014, Zijin focused on the chicken raising business engaged in by his parents and made bold innovations to find a development path of farm + farmer + Internet.

Huang Haiyu majored in architecture in college. After graduating from college in 2010, he and his wife had well-paid and decent jobs in Shenzhen, but he was very tired of daily social activities, which made him want to start a business. In 2013, after discussing with his family, the couple decided to return to their hometown to start a vegetable business. Subsequently, he rented more than 100 acres of land, built more than 30 acres of vegetable greenhouses, and started his entrepreneurial journey. However, when the construction of the vegetable base just started, he was hit by the typhoon disaster without thinking about it. Coupled with the inaccurate prediction of the vegetable market price, he lost more than 700,000 yuan that year, and his first venture failed.

A failed for the first time Huang Haiyu did not lose heart, was founded by Kang surplus agricultural cooperatives of three yellow beard chicken reached more than 60000, annual sales of more than 600 ten thousand yuan, with 18 "Kang surplus agricultural · good three yellow beard chicken" stores, luxury hotels, restaurants, and 23 home have stable relations of cooperation, in heyuan, Huizhou, Shenzhen, Dongguan, It has also set up an independent e-commerce platform called "Haoji You", which specializes in selling Haoyi Sanhuang bearded chicken raised by the cooperative.

Drive poor households out of poverty

One party soil to raise a party person, good righteousness town unique soil and geographical environment, sweet water and inheritance of one thousand chicken varieties, good let righteousness three yellow beard chicken without smell, mouth yellow, yellow flesh yellow, foot, fleshy, toughness, strong fragrance of sweet, chicken flavor is dye-in-the-wood, three yellow beard chicken became an agricultural business card of the town, the town three yellow beard chicken breeding successfully professional town.

The CHICKEN RAISING BASE of Kangying Agricultural COOPERATIVE is located near Xiaogu Village, Haoyi Town, Zijin County. This village is a provincial poverty-stricken village, with 39 poverty-stricken households, 27 of which are developable poverty-stricken households, supported by the Shenzhen Entry-Exit Inspection and Quarantine Bureau. With the efforts of the supporting units and town and village cadres, Haoyi Town gives full play to the advantages of "Haoyi Sanhuang Whisker Chicken" professional town, and relies on Kangying farmer planting and raising professional cooperative to walk out of a new way of industrial development and poverty alleviation. On the one hand, the village collective economy should be strengthened by helping the units to contribute to the cooperatives and adopting the dividend pattern. On the other hand, the cooperative will provide chicken seedlings and technology to the poor households with a labor force, and carry out the bargain purchase, which not only avoids the risk but also protects the rights and interests of villagers. These poverty alleviation measures have increased villagers' incomes, laid a solid foundation for development, and brought 27 poor households out of poverty.

Let Sanhuang Chicken become "fighting Chicken"

In the process of feeding Sanhuang Whisker chicken, Kangying Agricultural Cooperative refuses to take hormones and fast food but instead feeds whole grains. Each chicken is raised for half a year, which is the same as domestic chickens, to ensure that the chickens are of good quality, good taste, and strong tenacity, to adapt to the middle and high-end consumer market.

Looking to the future, Huang Haiyu said he will continue to expand the scale of the base and farmers to help more villagers out of poverty. We will continue to expand stores, hotels, and e-commerce businesses, build our feed processing plant and extend to the tertiary industry. With "chicken" as the theme, we will establish our catering industry, create a complete industrial chain, and "lead Haoyi Sanhuang whisker chicken to go further and further".

At the 13th Party Congress of Zijin County, Zijin County Party Committee also proposed to focus on building "six bases" for the tea industry, vegetable production, Zijin spring sweet orange, red meat honey pomelo, pig breeding, and Three Yellow whisker chicken breeding. Zijin good righteousness said an official with the township government related enterprise's development cannot leave the government's support and guidance, three yellow beard chicken breeding base as zijin county on one of the "six big bases", Zijn county related functional departments and righteousness town party committee government will earnestly implement the party spirit, relying on resources advantages, combined with precise poverty alleviation work, to develop the three yellow beard chicken breeding, The brand of Sanhuang Whisker chicken breeding professional famous town will be further launched, and become the characteristic industry name card of Haoyi, to realize "Tefunong".

Huang Haiyu said that in the future, he will closely rely on good righteousness town three yellow beard chicken farming professional famous town of the card, with the support of the local government guidance, to do strongly does own cooperatives, through their efforts to bring more farmers to raise chickens, increase farmers' income, driving the development of rural economy, especially to increase the income of the poor, At the same time, I also hope to let more people eat safe chicken.