Twitch Is Implementing a New Partner Plus Program

In my past chats, I’ve talked about all sorts of streaming stuff. You can find those links later.

But right now, I wanna spill the beans about Twitch’s fresh partner plus program. Oh, and there’s this streamer who’s saying it’s like a crappy version of what top streamers already had, all hush-hush.

What’s the deal with Twitch’s new partner plus program?

Twitch streamers have long complained about Twitch taking a big chunk of their earnings. Unlike YouTube’s 70/30 split, Twitch takes a whopping 50%.

This has caused a lot of tension, and things reached a boiling point when Twitch proposed changes to ad embedding, leading to outrage and a backtrack. Now, it seems Twitch wants to make amends, but with some conditions.

They’re introducing a new program called Partner Plus, which gives streamers a 70/30 cut on net subscription revenue, bringing them in line with other platforms. However, to qualify, streamers must have at least 350 “recurring paid subscriptions” for three consecutive months. Gift and Twitch Prime subs don’t count.

The good news is that once streamers meet that requirement, they’re automatically enrolled in Partner Plus for the next 12 months, even if their subscription count drops below 350. If they maintain 350 or more paid subscribers for three consecutive months, the 12-month period extends.

The not-so-good news is that the 70/30 split is capped at $100,000 per year. After that, it reverts back to 50/50. While $100,000 is still a significant amount, it does limit earning potential compared to other platforms.

It’s worth mentioning that the Partner Plus program leaves out a lot of streamers. 350 subscribers may be a small number for big-time streamers, but it’s a huge hurdle for beginners or part-time streamers.

Initial reactions to the change are mixed. Some Twitter users want the better revenue share extended to everyone, not just partners, arguing that the 350-subscriber minimum is too restrictive. Others cautiously welcome the move as a step in the right direction.

While it’s a small step, it’s still progress for Twitch, which has been under fire for missteps and mismanagement recently, especially its refusal to give streamers a larger share of the revenues they generate.

What is this secret deal?

Twitch is no stranger to stirring up controversy, and their latest “Partner Plus” program has become a major hot topic. A well-known streamer has claimed that this program, which offers a more favorable revenue share agreement based on meeting certain goals, was quietly offered to top streamers in the past.

Streamer PaladinAmber took to Twitter to express their disappointment with Twitch. They revealed that Twitch had previously negotiated 70/30 deals with top performers who met the 350 sub-requirement.

However, this new program introduces a 12-month limit, making it a worse deal for those who had the indefinite arrangement before. PaladinAmber strongly believes that Twitch shouldn’t take 50% of a streamer’s income and describes the platform as an “empty room” where streamers have to put in all the effort to attract viewers.

Several outlets, including The Verge, had previously reported on this “secret” 70/30 deal, making it quite well-known among streamers.

Last September, The Verge mentioned that streamers with these “premium terms” would now be subject to the $100,000 cap. Consequently, it’s easy to argue that the Partner Plus program is a downgrade for Twitch’s top streamers.

Final Words

Although Twitch is a huge platform, it faces competition from alternatives like YouTube Gaming and Kick which offer better revenue splits for content creators.

If you enjoy my posts and would like to stay updated on the latest gaming-related news, technology advancements, design trends, and social media insights, I invite you to follow my profile.

I will continue to share my thoughts and insights on a wide range of topics in the world of entertainment and technology.

With that being said, thank you for reading my post, and have a good one.

Here are a few of my previous stories relating to streaming I believe you will enjoy:

References

Twitch is cutting how much its biggest streamers earn from subscriptions.

Twitch is finally giving some streamers a bigger slice of the money pie, but there are some big conditions, too.

Streamer Claims Twitch’s New Partner Plus Program Was “Secret Deal” Already Offered To Top Streamers.

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