Kick Offered Streamer xQc a Ridiculous $100 Million Deal to Stream on Their Platform

In my past stories, I’ve talked about a bunch of streaming platforms, and I’ll drop the links for those at the end of this post.

But right now, let’s dive into Kick and this totally insane deal they cooked up with xQc.

What is Kick?

Kick is this new streaming platform that’s giving Twitch, YouTube Live, and Facebook Live a run for their money. You can subscribe to your favorite creators, give them tips, and enjoy awesome HD live streams.

Here’s the thing that sets Kick apart from Twitch: it’s all about being “creator-friendly.” That means they take less money from creators, they’re more laid-back about explicit content, and they try to be super clear about their rules. Basically, Kick is all about making things fair for streamers.

At first glance, Kick looks a lot like a Matrix version of Twitch. The homepage is pretty similar, just with a cool green and black theme instead of purple and white. But if you dig deeper, you’ll see that there’s more to the Kick vs Twitch debate.

One of the best things about Kick is how much they pay their streamers. They give a whopping 95% of subscription earnings to the creators, which is way better than Twitch’s 50/50 split or YouTube’s 70/30 cut.

And get this: streamers on Kick get to keep 100% of the tips they receive from viewers without any annoying fees taking a chunk out of it.

If you want to join Kick’s affiliate program, all you need is 75 followers and 5 hours of streamed content. Twitch, on the other hand, has a slightly higher bar for monetization. To become a Twitch Affiliate, you need to have streamed at least 500 minutes (that’s more than 8 hours) in the last 30 days.

Oh, and here’s another cool thing about Kick: you can multi-stream on other platforms. Twitch likes to lock down its top streamers with exclusive deals, so viewers have to come to Twitch to see them. But Kick is all about giving creators the freedom to stream on different platforms.

Now, here’s where it gets interesting. In June 2023, Twitch decided to charge Affiliates a $25 termination fee. Smart move by Kick: they saw an opportunity and offered to cover that fee if the Affiliate switches to Kick instead. So, it’s not exactly exclusive, but Kick is definitely positioning itself as a worthy alternative to Twitch.

What was this deal between Kick and xQc?

According to a report from The New York Times, xQc, the popular streamer also known as Felix Lengyel, has scored a massive deal with Kick, a rival platform to Twitch. The deal is worth a whopping $70 million over two years, and with added incentives, it could potentially reach a total value of $100 million.

In response to the deal, xQc expressed his excitement, saying:

“Kick is allowing me to try and do things I haven’t been able to before. I’m extremely excited to take this opportunity and maximize it into new creative and fresh ideas over coming years.”

xQc’s agent, Ryan Morrison, even went as far as to claim that this contract with Kick is one of the top 25 talent deals ever, including those in the realm of sports.

What’s even more astonishing is that this deal isn’t exclusive. xQc can continue streaming on other platforms, including Twitch, although he won’t be as active there as he has been in the past.

While Kick may not have as large of an audience as Twitch, it compensates by offering a much better payout. Also, Unlike Twitch’s strict rules on gambling streams, Kick actually has a dedicated category for it.

This isn’t entirely surprising considering that Kick’s co-founder and CEO, Ed Craven, is also a co-founder of Stake.com, an online crypto-casino registered in Curaçao.

Oddly enough, this aligns with xQc’s well-known affinity for gambling. In fact, in May 2022, he admitted to losing around $2 million in a single month due to bad bets, but he later stated that he had no intention of changing his ways.

During one of his streams, xQc openly declared:

“I love gambling. I like to gamble, so I’m just going to gamble. End of story.”

Some may view Kick as dubious since Marcus “djWHEAT” Graham, the former Twitch director of creative development, called it “a sham” in December 2022. However, it seems that Kick is genuinely committed to expanding its mainstream audience.

Of course, there’s always the possibility that things won’t work out as expected. Mixer, for example, reportedly paid $50 million to lure Ninja away from Twitch, only to shut down less than a year later, and Mixer had the backing of Microsoft.

Final Words

For now, this deal is definitely turning heads.

Just over an hour after announcing his presence on Kick, xQc’s verified channel on the platform has already garnered over 50,000 followers.

It’s looking very good for xQc and Kick right now.

If you enjoy my posts and would like to stay updated on the latest gaming-related news, technology advancements, design trends, and social media insights, I invite you to follow my profile.

I will continue to share my thoughts and insights on a wide range of topics in the world of entertainment and technology.

With that being said, thank you for reading my post, and have a good one.

Here are a few of my previous stories relating to streaming I believe you will enjoy:

References

Kick Streaming: What Is It and How Does It Work?

Twitch Star Signs $100 Million Deal With Rival Platform.

xQc scores unbelievable $100 million deal to start streaming on Kick.

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