Chat GPT For B2B Sales & Lead Generation: The Ultimate Guide

One very underrated aspect of ChatGPT is using it for B2B sales and lead generation. That includes both inbound and outbound. But most people even trying to use it for lead generation aren't using the right prompts. With the right prompts, chatGPT can be a very valuable weapon in your arsenal when generating more leads and sales for your business.

Using ChatGPT In All Sales Funnel Stages Of Outbound Lead Generation

1. Awareness

For outbound lead generation, the awareness stage ChatGPT can help with includes:

📌 Social selling and personal branding

Social selling is all about leveraging your network and brand to find the right prospects, build relationships, and achieve your sales goals.

The stage is crucial as it helps expand your network, build trust with your contacts, and nurture potential leads who might be interested in doing business with you.

Here, you can use ChatGPT to suggest personal branding types, what kind of content to create, and even to create content with AI as well!

📌 Database cleaning and list management

ChatGPT can help with preparing, updating, and managing a database in Google Sheets for outbound lead generation. Additionally, it can generate text based on specific templates and data in the spreadsheet.

However, GPT-3 cannot directly interact with Google Sheets. So, you’d need to use a third-party tool like Talarian, or have programming or API knowledge.

Here, with ChatGPT, you could:

• Extract certain information from different sheets (e.g. lead info).
• Classify text sentiment.
• Summarize long text automatically.
• Format or fix the text.

And more.

This can also be very useful in automatically formatting lead names when building a prospect list.

📌 Cold emailing

When it comes to email outreach, ChatGPT can be used to:

• Generating highly personalised cold email templates.
• Generate different email subject lines.
• Write different follow-up templates.
• Recommend different placeholders for personalization.

Note: ChatGPT can’t go through someone’s LinkedIn profile (for example) and give you unique text based on that.

By combining this with the above step in integrating ChatGPT with Google Sheets info, you could then use prompts such as:

Use this email opening example: “Yamini, I notice that you’ve been the CEO of HubSpot since 2021 and I wanted to reach out” to write a casual email that is 50-100 words, consider that the person we’re reaching out to is named {full_name} and they are the {title} of {company_name} since {formatted_date}. Include a 1-2 sentence case study of how we (case study example) and end with a CTA to book a 10-minute call.

You can also customise this further to your liking by modifying the prompt with additions such as:

• Do not congratulate the prospect.
• Do not say that I would love to meet them.
• Do not use jargon or buzzwords.
• Do not use a formal tone.

As an example, your Google Sheet info would look like this:

It’s not quite perfect but:

• It’s very impressive considering the response was generated in seconds and you can do this at scale.
• You can use different “email opening examples” to craft the perfect email intro.
• The AI is bound to only get better over time.
• By playing with the prompts, you’re likely to uncover ways to improve your response.

📌 LinkedIn outreach

Now, when it comes to LinkedIn outreach, you can use ChatGPT to:

• Generate highly-personalized and engaging messages to reach potential leads.
• Generate personalized hashtags, mentions, and call-to-actions to increase the chances of your messages being seen and read.
• Create market research for your target audience.

And more.

What’s important here is that you properly define your buyer persona to ChatGPT. For example:

You can also experiment with different connection templates.

“Continue learning from your expertise as a marketing agency founder since 2020” sounds awkward. But the overall message is on the right track!

📌 Cold calling

You can’t use ChatGPT for cold calling directly. But it can be of huge help by helping you:

• Generate highly-personalized scripts for your prospects over the phone.
• Create personalized opening lines, potential objections and how to handle them, and your closing statements based on your pitch.
• Generate answers prospects might have to potential questions based on your pitch.
• Overcome objections.

And more.

What makes ChatGPT so powerful here is that you can add qualifiers in terms of bullet points to strengthen your prompt, like so:

You can even create specific roleplaying scenarios by telling ChatGPT to take on the role of your prospect. Such as:

Continue to read about the other funnel stages their prompts and examples for interest, decision, action and retention here: Chat GPT For B2B Sales & Lead Generation: The Ultimate Guide.

Additionally this guide also deep dives into

• Using ChatGPT in all stages of inbound lead generation
• 5+ Tips and best practices to create the perfect ChatGPT prompts

Hope this helps!