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What is a Food Influencer?

Why people follow influencers such as AZFOODGUY.

By Kato TamPublished about a year ago 4 min read
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Credit: AZFOODGUY

Well, it's finally time to reveal the secret if you have not been online in a while. Or used a smartphone recently.

In today's age, exploring new and unique restaurants has become simpler through the use of social media. Mom-and-pop establishments, as well as self-taught and professionally trained chefs, offer rare flavors and cuisines that can be difficult to find elsewhere. To locate the best restaurants in a neighborhood or city, one can seek out resources such as local magazines, newspapers, social media pages, and review websites like Yelp. These resources provide information on the restaurant, menu options, and pricing. Additionally, people can also ask friends and family who live in the area for recommendations. With the convenience of technology, one can also use GPS to navigate to nearby restaurants, or use apps to find top-rated restaurants based on other people's reviews. The process of discovering new restaurants has never been more effortless.

So don't be lazy!

Social media is the best location to monitor food trends because they often sneak up on you. Who would have thought that, for instance, a birria noodle soup would exist? We'll all look back on it later and wonder how we possibly lived without it, but the next big thing could involve a flavor combination or culinary method that hasn't yet become widely popular.

Actually, the official name is birria ramen (Mexican and Japanese). Socially accepted. Other fusions, not so much.

With a burgeoning gourmet culture that has everyone paying attention, our city's culinary scene has seen considerable changes recently. Some have questioned whether Mexican or Asian fusion food is appropriate, but I'm always seeking for new ways to stay up to date with the hottest trends. I've started following regional cuisine influencers on social media to achieve this. These people create their own food networks for me by posting videos, photos, and chef interviews along with every mouthwatering bite they eat.

For people to find new restaurants, TikTok and Instagram have grown to be well-liked platforms. The majority of the time, these influencers are among the first to learn about new menu items and even get to try them before the public at large. While watching videos on these platforms is enjoyable for me because they make the food look delectable, I am also wary because I don't want to be let down when I go to the restaurant. By following these influencers, I've discovered that they are frequently open about their dining experiences, and if something doesn't live up to their expectations, they usually mention it in their content or descriptions.

Credit: AZFOODGUY

So check Instagram or TikTok to see if anyone has posted anything about it if you're looking for a delicious meal or know of a new restaurant that serves good food. Don't be lazy!

This is what one of the most popular accounts on Instagram and TikTok in Arizona, @azfoodguy, does. It's difficult to locate places. Creating video content every day is also difficult. It takes real dedication!

The act of eating encompasses more than just what is on the plate. It includes the sounds, tastes, and general atmosphere of the restaurant as well. Showcase your dining experience through a video format, like TikTok and Instagram Reels, to give people a sneak peek of it.

A food influencer is constantly looking for eateries that offer distinctive dishes and give their customers memorable dining experiences. When their followers are looking for new restaurants, many influencers have the chance to recommend some excellent ones to them.By following your favorite food influencers on social media, it has become simpler to find new and exciting restaurants. They don't just post pictures of their food; they also share details about the restaurant, whether they've been there before or intend to go there in the future. Before you even reach your destination, you can use this to find out where they've been eating, or you can decide to go somewhere else entirely based on their behavior and statements. Before going to a restaurant, there are many ways to learn about a chef or food blogger's perspective thanks to various platforms including Twitter, Snapchat, and others.

But Instagram and TikTok are the places to look.

Do not wait until you are in need of food to begin your search if you want to stay informed about new eateries and menu items. Check out the profiles of your favorite food influencers to learn more about what they've been eating lately and the kinds of food they like. Check out the restaurant's social media pages for more details when you find a location or dish that captures the attention of your palette.

For everything about being an influencer, check out other articles related to Kato Tam’s Vocal article on food and influencers on other platforms for a different perspective: Fox 10 News, Urban Matter, Scottsdale News, Arizona Big Media, Phoenix Magazine, Shoutout Arizona.

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About the Creator

Kato Tam

Based on true stories. Fictional names. If I was a side character in an AZFOODGUY anime. If I was a side character in a Gackto anime.

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