The Journey to Going Live: How Much Does It Take for My Release to Go Live in Stores

https://blog.delivermytune.com/how-much-does-it-take-for-my-release-to-go-live-in-stores/

Releasing music is a thrilling yet intricate process. As an artist, one of the most crucial aspects is understanding how long it takes for your release to go live in stores. This knowledge helps in planning promotions and setting realistic expectations. In this article, we’ll explore the steps involved and factors that affect the timeline from submission to release.

As you navigate the music industry, timing becomes a critical element of your strategy. Whether you’re gearing up for a significant launch or simply eager to share your new tracks with your audience, knowing the ins and outs of the release process can save you from potential headaches. By understanding each step and preparing accordingly, you can ensure a smooth journey from studio to streaming.

Step-by-Step Submission Process

To get your music live, you’ll need to go through a digital distributor. Here’s a breakdown of the steps:

Preparing Your Content

Before submitting your music, ensure that your tracks are finalized and in the correct format. Most platforms require high-quality WAV files. Your album art should meet specific size and resolution requirements – typically 3000x3000 pixels at 300 dpi.

Finalizing Tracks: Ensure your tracks are professionally mixed and mastered.

Creating Artwork: Design or commission cover art that meets industry standards.

Compiling Metadata: Prepare all necessary information, including track titles, artist names, release dates, and genre classifications.

Upload and Submit

Upload your content to the distributor’s platform, fill in the necessary details, and submit.

Account Creation: Set up an account with your chosen distributor (e.g., TuneCore, DistroKid).

Upload Process: Follow the platform’s guidelines to upload your tracks and artwork.

Metadata Entry: Carefully input all metadata to ensure accuracy and completeness.

Choose Your Platforms

Select which digital stores you want your music to be available in. Popular options include Spotify, Apple Music, Amazon Music, Google Play, and Tidal.

Platform Selection: Choose platforms based on your target audience and reach goals.

Global Distribution: Consider distributing to international stores for wider exposure.

Review and Approval

Your submission is reviewed by the distributor and the digital stores.

Initial Review: The distributor checks for any technical or metadata issues.

Store Review: Each platform conducts its own review process to ensure compliance with their guidelines.

Influencing Factors

Several factors can affect how long it takes for your music to go live:

Platform Review Times

Different platforms have varying review processes. Apple Music, for example, often takes longer due to its thorough review.

Automated vs. Manual Reviews: Some platforms use automated systems, while others have manual reviews that take more time.

Variable Timelines: Review times can fluctuate based on the platform’s current workload.

Metadata Accuracy

Accurate metadata is crucial. Errors can lead to delays as corrections need to be made.

Detailed Checks: Ensure all metadata fields are correctly filled.

Common Mistakes: Avoid typical errors such as misspelled names and incorrect track titles.

Release Date Scheduling

If you set a specific release date, make sure to submit your music well in advance. Distributors recommend submitting at least 4 weeks before the desired release date.

Advance Planning: Plan your release schedule to accommodate potential delays.

Buffer Periods: Allow extra time for holidays and peak periods when review processes might be slower.

Distributor Efficiency

The efficiency of your chosen distributor can impact the timeline. Reputable distributors like TuneCore or DistroKid typically have streamlined processes.

Distributor Research: Choose a distributor with a good track record for timely releases.

Established Relationships: Distributors with established relationships with major stores can often expedite the process.

Average Timeframes

Here are some average timeframes for popular platforms:

Spotify: 3-5 business days

Apple Music/iTunes: 1-2 weeks

Amazon Music: 3-7 business days

Google Play/YouTube Music: 1-2 weeks

Tidal: 3-5 business days

These timeframes are estimates and can vary depending on the volume of submissions and the specific review policies of each platform.

Tips for a Smooth Release

To ensure a smooth and timely release, follow these tips:

Plan Ahead

Submit your music at least 4 weeks before your intended release date.

Timeline Creation: Develop a detailed timeline from production to release.

Early Submission: Consider submitting even earlier during high-traffic periods like holidays.

Verify Metadata

Ensure all information is correct before submitting.

Double-Check Fields: Use a checklist to verify all metadata fields.

Consistency: Maintain consistency across all tracks and releases.

Choose a Reliable Distributor

Platforms like Deliver My Tune have established relationships with major stores, which can help speed up the process.

Distributor Evaluation: Research distributors to find one that meets your needs.

Track Record: Opt for distributors with positive reviews and a proven track record.

Monitor Your Submission

Keep track of your release status through your distributor’s dashboard.

Dashboard Monitoring: Regularly check the dashboard for updates.

Notifications: Enable email or SMS notifications for timely updates.

Managing Delays and Challenges

Despite best efforts, delays can occur. Here’s how to handle them:

Communication

Maintain open communication with your distributor to resolve issues promptly.

Contact Points: Know how to reach support teams for quick resolutions.

Regular Updates: Keep your distributor informed about any concerns or changes.

Backup Plans

Have a backup plan for potential delays.

Alternative Strategies: Plan alternative promotional activities in case of delays.

Flexibility: Be flexible with your schedule to accommodate unexpected changes.

Marketing and Promotion

While your music is being processed, focus on your marketing and promotion strategy. Building anticipation and creating buzz around your release can significantly impact its success. Here are a few strategies to consider:

Social Media Campaigns

Use platforms like Instagram, Twitter, and Facebook to engage with your audience and promote your upcoming release.

Content Planning: Develop a content calendar with posts leading up to the release.

Engagement Tools: Use polls, Q&A sessions, and teasers to keep fans excited.

Email Newsletters

If you have an email list, keep your subscribers informed about your release. Share exclusive content, early access to tracks, and updates on your release status.

Exclusive Previews: Offer early access to new tracks or exclusive content to your subscribers.

Regular Communication: Maintain regular communication to keep your audience engaged.

Collaborations and Features

Collaborating with other artists and influencers can help expand your reach. Consider featuring other artists on your tracks or collaborating on promotional content to tap into their audience.

Feature Collaborations: Work with artists who have a similar or complementary fan base.

Influencer Marketing: Partner with influencers to reach a broader audience.

Press Releases and Media Outreach

Reach out to music blogs, magazines, and online publications with a press release about your upcoming release.

Press Kit: Create a press kit that includes your bio, press release, high-quality images, and links to your music.

Media Contacts: Build a list of media contacts and send personalized pitches.

Conclusion

Releasing music is a complex process with many moving parts. By understanding the factors that influence how long it takes for your release to go live in stores, you can better plan your promotion strategy and manage your expectations. Always plan ahead, double-check your submissions, and stay informed about the review processes of different platforms.

The journey from submission to going live can be filled with anticipation, but with careful planning and attention to detail, you can navigate it successfully. Remember, every step you take towards ensuring a smooth release contributes to the overall success of your music.