TATA VIRTUAL EXPERIENCE PROGRAM SOLUTIONS

The Tata Group is a global company operating in over 100 countries across six continents, whose mission is 'to improve the lives of the communities we serve around the world, through long-term independent creation enter the value based on Trusted Leaders' 128 billion by 2021 -22 With revenues of $9.6 billion, these companies collectively employ more than 935,000 people. There are 29 publicly listed Tata companies – many are market leaders in their respective industries.

This virtual experience program is available at one of our companies, Tata Insights and Quants or Tata iQ. You will gain insight into how our passionate multidisciplinary experts solve some of the most complex business problems using data visualization solutions, such as Tableau and Power BI and create amazing stories with the data they generate the foothills of the mountains.

The program will show you the problems that are solved on a daily basis at Tata Insights & Quants and will try to simulate the challenges that you will face.

To get in touch with the Tata team for more information, please email [email protected]

TASK 1

Framing the Business Scenario :

Create a set of four questions that you anticipate each business leader will ask and want to know the answers to. Make sure you differentiate your questions, as both the CEO and CMO view business decisions through different lenses.

TASK 1 SOLUTION :

Dear CEO:

Given the shifting consumer preferences and escalating competition in the market, how do you see our online retail company's growth strategy developing in the future?

What steps are being done to improve the overall user experience on our platform, and how do you intend to use cutting-edge technologies to maintain a competitive edge in this area?

What actions are being taken to safeguard the security and protection of our customers' personal information, and how do you intend to gain and keep their trust in light of the recent data breaches and privacy issues across the industry?

What tactics are in place to achieve a balance between product diversity and keeping a focused brand image that appeals to consumers as we continue to grow our product offerings?

Dear CMO:

What actions are being taken to successfully reach and engage our target audience, and how do you intend to match our marketing efforts with the shifting customer preferences and behavior in the online retail space?

Can you provide some light on our customer acquisition and retention methods as well as how we use data analytics to enhance the effectiveness of our marketing efforts and raise return on investment (ROI)?

What part do you think social media will play in our marketing strategy? How will we use social media to promote our brand, communicate with customers, and build a sense of community around it?

How can you set our brand apart from the competition in the increasingly cutthroat world of online retail? 

These are my solutions for the TATA Virtual Experience Program in Data Visualization. Feel free to drop your queries below.

MORE ABOUT THE VIRTUAL EXPERIENCE PROGRAM

WHAT WILL YOU LEARN?

Framing the Business Scenario

Learn how to anticipate the questions your business leaders will need answers to

Practical skills you will gain from working on this task:

Visualization

Data Analysis

Data Interpretation

Choosing the Right Visuals

Learn which visuals are most effective in a given scenario

Data VisualisationCharts & GraphsVisual Basics

Creating Effective Visuals

Apply your under and create visuals based on business scenarios

Data Visualization

Dashboard

Data Cleanup

Communicating Insights and Analysis

Effectively communicate your findings and explain how it relates to each scenario

Analysis & Presentation

Effective Communication Analytics & Insights

This programme is self-paced. It takes 3.5-4.5 hours to complete this virtual experience program.