How to Start and Grow a Successful Youtube Channel for Your Brand and Business

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It can be intimidating for some small businesses and organizations to launch on YouTube. Believe us when we claim that there are many more advantages to being on YouTube than disadvantages. Don't let your initial fear prevent you from exploring this potent channel.

The most crucial component of a successful YouTube channel is something you most likely already possess: knowledge of your target audience and the kinds of content they would find useful. For instance, if you manage a pet store, you are aware that the majority of your customers are pet owners who value advice on training animals, such as "tips for leash-training a cat" or "how to train a dog to sit."

You can choose where to concentrate your efforts while producing content for YouTube by noting your audience and their interests.

Video content can support your branding initiatives and highlight your industry knowledge. But it's also a fantastic tool to engage audiences, spread knowledge, and build relationships.

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Here are 10 things you should do when you first begin on YouTube in order to fully take advantage of the opportunity:

1. Outline your objectives.

It's essential to think about what you want to gain out of YouTube before you do anything. This will assist you in selecting the appropriate audience for your content and the type of videos you want to produce.

Again, the audience for your company or group will probably be very familiar with this. Posting tutorials on how to get ready for a night out makes sense if you own a makeup business. However, if you offer advice on unrelated subjects like yoga or gardening, your subscribers might find it strange.

It's crucial to remember your initial motivations for joining YouTube. Are you trying to get the word out about the goals of your business? Do you want to boost sales at your physical store?

You'll be better equipped to produce material that your audience will want to subscribe to, comment on, and share if you have a clear aim in mind from the beginning. Your audience will regard you as a reliable source of information if you put your attention on producing useful material for them, especially if it's a subject in which you have expertise.

2. Create a channel.

You'll need a Google account in order to start a YouTube channel. For your business, you can either use an existing Google account or set up a new one.

You will be prompted to give your channel a name after creating your account and visiting YouTube. The name of your company should be used since it will be the most identifiable. Make it simple for your intended audience to locate you! Keep in mind that YouTube is essentially a search engine (powered/owned by the largest search engine in the world, Google). Think about the particular search terms customers might use to find what your firm has to offer.

You will then respond to a few questions and accept the terms. Then, boom, you have a brand-new YouTube channel that you can be proud of.

Prior to beginning to promote your new page, it's crucial to perform some housekeeping. After all, you want to ensure that your initial impression is favorable!

Here are a few quick points you ought to pay attention to:

Channel Icon

Your YouTube profile photo essentially serves as your channel icon. Your Google account has automatically retrieved this image. It is recommended to upload your company's logo as your channel icon in order to make your channel more noticeable. Use a high-quality image that shows your company in a professional manner if you don't have a logo.

Channel Art

By personalizing your channel art, you may make your channel stand out from the competition. YouTube has a wonderful explanation of this procedure that includes measurements and examples of how your artwork will look on various platforms, including phones and televisions.

When selecting your channel art, exercise caution. Because it will be cropped to a very small piece of a larger image, we advise adopting a straightforward pattern or design that is consistent with your company's branding or an image that truly depicts your organization.

Remember that in order to use any image, you must have the appropriate permissions. Last but not least, make sure everything looks okay by viewing these photographs on various gadgets. Depending on the device your users are using to view it, your channel art will look different.

About Section

You have the chance to introduce yourself in the about part by describing who you are, what you do, where to find you, and how to contact you. In order for others to follow you across various platforms, make sure to link all of your other social media accounts here. In order to connect with you and encourage individuals to join your email list, you should also include a link to your company website in your about section.

Using the appropriate image sizes on your YouTube channel is obviously significant. Utilize this approach to consistently create social media photographs that are the ideal size.

3. Start Creating and Posting Videos

The exciting part is finally here!

Go out and film some videos with everything you have. Not a lot of recording gear sitting around? Not to worry. As long as your audience will find the video informative, you can still create a really excellent one even if you're only using your smartphone.

Always be self-assured and have fun. Great videos usually have a positive vibe; if you're not enjoying making the video; your viewers probably won't either!

Later, you can always upgrade to more sophisticated equipment. Choose a straightforward editing program that won't be too intimidating when it comes to editing videos. Even after you upload, YouTube provides certain built-in editing tools that you can use.

4. Start Creating Playlists

When you've finished producing a few videos, make playlists for them on your channel. Even if you simply have a few videos, grouping them on a playlist will make it easier for your subscribers to browse your content. This is a crucial step since the playlist title you select will affect how high you appear in Google search results.

Because they can see a list of the other videos in the series, playlists will help persuade viewers to watch more of your videos and make your content more episodic. Autoplay is effective in getting people to watch many videos without their involvement.

You can also display playlists on the page for your YouTube channel. This is a fantastic option since it allows you to categorize and organize your content while also emphasizing the films you want to get the most attention to.

5. Share your videos with the world

Although organic search alone will probably drive some traffic to your videos, don't be afraid to also advertise them on your other online platforms, like your website.

Your existing social media followers on Facebook, Twitter, LinkedIn, Instagram, and Pinterest are probably going to enjoy your new videos as well.

Also, don't overlook email! An excellent strategy to engage your subscribers and increase traffic to your YouTube page is to include a video in your next email.

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6. Examine and Analyze Your News

Once you've begun sharing your movies online, it's critical to pay attention to how viewers are responding to them.

You should aim to have viewers watch your video all the way through. When visitors stopped viewing your video, you may find out via the audience retention report in YouTube Analytics. This is a useful technique to see whether the duration of your movies is appropriate or if there is a particular section that might be deterring viewers. Videos that are more concise and interesting tend to be more successful.

7. Keep Your Viewers Engaged

Uploading your video on YouTube and then ignoring it is among the worst things you could do.

Check-in occasionally to check if viewers are responding to your video. Answering questions and comments from others can spark discussions that teach your audience more about your business and enhance the value of your video.

They can learn from you, and you can also learn from them! Consider audience input and make adjustments to your videos to better meet their needs. Every comment you get on a video gives you the chance to engage in deeper dialogue and establish a stronger bond.

8. Keep Your Viewers Engaged

Your YouTube videos can reach a wider audience, including deaf or hard-of-hearing users, by adding closed captions and subtitles. This enables visitors from other countries to access your content since they might not speak the same language as the speaker in your video.

It's easy to include closed captions. In fact, YouTube provides a program that creates them on its own! However, in order to provide a positive user experience, this tool frequently needs a few simple modifications or tweaks. Step-by-step instructions for creating, editing, and uploading closed captions and subtitles may be found on YouTube's support page.

9. Select who should be allowed to access your channel.

You can skip this section if you'll be the only one making content for your YouTube channel.

However, suppose you are in charge of a small marketing team or want to grant one of your staff members access to the account so they may respond to comments from viewers or upload videos. In that case, you need to be aware of how YouTube channel administrators and owners operate.

Always confirm that you are the account's primary owner. You will be able to remove or modify a user's access in this manner if an employee quits or changes positions. Additionally, this stops any former employees from being able to manage the account after their departure.

10. Plan on going live

More people than ever are watching live videos. As it is a real approach to interacting with your audience, going live is a terrific way to develop trust and loyalty. It's also a fantastic method to showcase your new YouTube channel and yourself!

Any verified YouTube channel can have YouTube Live enabled. Only accounts with at least 1,000 subscribers can live stream on mobile devices, though. Simply go to the Creator Studio tools on YouTube and select the Live Broadcasting tab to activate live streaming.

Looking for advice on the live streaming? We advise utilizing a network with fast internet and setting up in a place with little outside noise or other distractions.

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Although building a popular YouTube channel and active subscriber community may seem like a lot of work, the payoff is worth it.

Both a personable source of amusement and a respected authority in your field can be developed via the use of video material.

You don't need to be a trained editor or a filmmaker to succeed on YouTube. All you have to do is consider how you might benefit your audience. In this manner, they will respect your work, interact with your content, and frequently return to your page.