Justin @ Vocal
Founder and President of Creatd (Nasdaq: CRTD), the parent company of the Vocal platform.
Introducing the Vocal App
2022 has been a year of explosive growth for Vocal. At the heart of our product strategy, we have remained laser-focused on building social-oriented features to foster community across the platform. A perfect highlight of this was the recent release of our most requested feature, Comments. With over 25,000 comments exchanged and counting, this feature was the most quickly adopted in Vocal history.
Introducing Comments on Vocal
Over the last 5 years, creators on Vocal have shared nearly one million stories that have attracted, inspired, and entertained hundreds of millions of readers around the world. In response, readers have provided creators with valuable insights and feedback via Likes, Tips, and Pledges to show their support.
Introducing Reader Insights
Having access to unique and informed statistics is a key part of the Vocal experience. We use data to run our business, and we know you use data to run yours. Whether that means using readership stats to determine which of your stories are the most relatable, earnings to determine where the highest returns are, or subscriber stats to determine how wide your reach is, we want you to have access to the data you need to succeed.
Introducing Pinned Stories and Story Filtering
This week, we’ve made a few more changes to the Vocal network. As we announced in our last update, these next few updates will work together to allow you to enhance your Vocal presence and organize your profile exactly as you see fit.
We’ve always relied on our creators’ feedback to determine what comes next for Vocal. Since this past summer, we’ve been hard at work along with you, collecting that feedback via surveys and personal 1:1 interviews to get your take on our roadmap for the future. And as promised, there are some huge things we’re working on—all thanks to your input. Now, the first of these huge updates is finally here.
Introducing Stories You Liked
We launched Likes on Vocal in November 2019 to allow your readers the ability to show their appreciation for your stories. Since then we’ve seen an incredible amount of community engagement through likes, which has helped creators understand what stories resonate with their audience while assisting Vocal’s Curation Team surface and champion remarkable stories.
The single most requested and anticipated feature to date is finally here, and we couldn’t be more excited. We’ve been working to determine the best way to help your fans follow along with your stories and keep up to date with their favorite creators.
Introducing Quick Edit
About a month ago, I reflected on how far Vocal has come, owing in large part to the feedback that we’ve received from you, our creator community. From the introduction of Creator Bonuses, to a major site redesign and the Vocal Ambassador Program, we couldn’t be prouder of what we’ve built thanks to you. And we’re just as excited about what’s in store for the Vocal community as we continue to provide you with the tools that you need to create better stories.
An Update on Updates: Vocal’s Upcoming Features
Two years ago, in May of 2019, we introduced Founding Memberships to Vocal+, which asked our creators to be some of the first to test out Vocal+ membership. We’ve always relied on creator feedback to help us build new features and services to improve the Vocal community. And now, a year and a half since we launched recurring Vocal+ memberships, Vocal has grown significantly—we’re now home to over 1 million creators and their stories, and over 25,000 Vocal+ members.