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Do You Know Online Courses Can Help You Make Money

Do You Know Online Courses Contributes As A Good Source for Passive Income

By EstalontechPublished 6 months ago 6 min read

Creating and selling online courses is a thriving international market. The eLearning market was worth $107 billion in 2015, $190 billion in 2018, and is expected to be worth more than $300 billion by 2025 (E-Learning Market Size By Technology)!

Online Courses Can Help You Make Money

When creating your own online course, many factors come into play, and the profits you make from course sales can vary greatly.

As an online instructor, for example, you could earn anywhere from a few hundred dollars per year to a six- or seven-figure salary. In fact, if you treat your course business as a side hustle, you could earn up to six figures.

The creation of courses is only one step in the process. Work on marketing and sales, as well as your personal brand, can give you an advantage.

How Much Profit Can You Expect From an Online Course?

This varies greatly between instructors. You will need to consider a number of factors that will impact your potential revenue.

-The cost of the course is as follows: Are you offering a $5 course or a $500 course?

This has a significant impact on how many people you need to sell your course to meet your revenue targets.

-Your target market:

Do you have an email list?

Have you any social media followers?

Do you have a YouTube channel with a large number of subscribers? Do you have access to your partners’ networks?

The larger and more engaged your network, the more customers you can expect.

-Experience in marketing and sales: Have you done this before?

If you already have an online business and have sold products in the past, you will have an advantage and can expect a higher conversion rate from your audience.

-Right now, customer loyalty is: How devoted are your clients?

Will they return for your new products or will they leave? Do you have a satisfied customer base?

All of the above can be learned if you are just starting out, but you should expect a slower start than a seasoned entrepreneur.

How do you calculate your potential revenue now?

You must compute the following:

Revenue equals the number of people in your audience multiplied by the conversion rate multiplied by the price of the course.

If you don’t yet have an audience, you can make some educated guesses about how many people you expect to reach out to. Is it going to be 100, 200, or 1000 email subscribers?

Conversion rates for online courses are determined by the subject matter, the price, and your ability to attract and sell to the right people. Conversions can be thought of as:

Conversion rates are low, ranging from 0.1% to 1%.

Conversion rates in the middle: 2–5%

Conversion rates are high: 6–10%.

You can run the calculation on all three conversion rates, 1%, 5%, and 10%, to see different scenarios and set your goals accordingly.

Then, if you want to know if you’re making a profit, subtract your expenses. This is how you should think about it:

Revenue x Profit

- Fixed production costs — Marketing expenses — Other related costs

You can now calculate whether your course will be profitable, how much work you will need to do, and how much money you can make selling online courses!

How to Increase the Value of an Online Course

There are, of course, ways to increase the value of your course. Some factors that influence value and should be considered before pricing are:

-Recognition of your personal brand: how approachable, memorable, and visible you are as a person on social media and the web. We recommend that you google your name to see where you are and what the internet has to say about you.

-Your level of expertise: the more knowledgeable you are about your subject, the more high-quality and unique content you will create. Furthermore, the easier it will be for you to establish yourself as an expert in your field.

-The amount and variety of course content you have created, as well as whether it is ready to be shared with your students (e.g., blog posts, books, videos/vlogs, audio/podcasts), determines the training content available.

-The course topic: A profitable topic is the foundation of a successful online course. Your course idea determines whether or not people will like your course and whether or not it will sell.

-The size of your target audience: It is critical to have a large social media following, an email list, and several business contacts who are interested in your expertise. Their brand recognition contributes to increased sales.

-Your target audience’s income: think about how much your target audience makes and whether they are willing to spend money on digital products like online courses.


Consider this: would someone pay to learn more about what you teach? If so, how much is that person willing to pay? This will also have an impact on your course pricing — when determining the best price point — as well as the quality of the course on offer.

-Market size and competition: Consider how many people in your niche require your courses (a solution to a common problem) and how your competitors are using this information. Market research can help determine whether or not there is a market for it.

-Your site’s effectiveness: investigate how people arrive at your company’s website and how they interact with its pages (landing page, sales page, etc).

Working to improve these factors can help you promote your business and gain more exposure in online communities where you can sell your courses. Check out how to increase your course sales if you need assistance with marketing your school.

Are Online Courses a Good Investment?

They are, indeed. Digital entrepreneurs can benefit from one of the best business models available: online courses. People are more than willing to pay for them as demand grows.

To begin, this is an excellent piece of information. However, in order to launch a new course, you will need to conduct additional research into your chosen subject. Launching your first course may appear to be a lot of work. Furthermore, when it comes to creating content for your course, you have a plethora of options to choose from.

One of them is to repurpose your old materials, such as your:

-Previous blog posts (if blogging is part of your business activities)

-Audio/Video recordings (webinars, speeches, interviews, etc.)

-Books/eBooks or other company products

-related data and information

Spending less on new content and more on reusing old material can boost your online course’s ROI — return on investment — and your own income. Then all you have to do is consider your minimum expenses, and it’s a simple equation of (Income — Expenses) / Expenses.

Finally, online courses can be a great way to get started on your membership site. Membership sites have the advantage of selling subscriptions for a learning community and generating recurring revenue.

Without a doubt, online learning is the way to go. Course creators can make money selling courses to generate additional passive income or even make a living teaching online from their own website.

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About the Creator


Estalontech is an Indie publisher with over 400 Book titles on Amazon KDP. Being a Publisher , it is normal for us to co author and brainstorm on interesting contents for this publication which we will like to share on this platform

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