If you knew that wipes were plastic, would you still buy them?

Rendu Ocean is an environmental protection public welfare organization specializing in marine garbage management. It was established in 2007 and registered as a private non-enterprise unit in 2013.

The business includes marine garbage cleaning, research, environmental education and capacity-building of the marine public welfare industry. the main projects include protecting the coastline, loving the source of my life, little blue detectives, living ocean and spray projects.

Wet towel.

Its market has developed rapidly in recent years.

According to statistics,

The consumption of nonwovens in domestic wet wipes in 2017 is about 220000 tons.

The market for wipes will continue to grow steadily by 12.5% in the next few years.

According to Rendu Ocean's "Analysis of the present situation of the description of wipes materials on wipes packaging", on the one hand, the authenticity of the description of wipes materials on wipes packaging is low, mainly with fuzzy descriptions such as "non-woven"; on the other hand, in the advertising and packaging of wipes products, there are a large number of cotton patterns and "cotton soft texture" description.

We conducted a survey based on consumers' attitudes towards wet wipes.

This paper studies the influence of the description of wipes materials on the current wipes packaging on consumers' understanding of wipes materials and purchasing wipes.

From this as a basis.

Encourage major brands to modify the composition table description of wet towel packaging.

The basic information of the respondents.

A total of 1131 feedback were received, 1061 valid questionnaires were received, and the effective rate of the questionnaire was 93.81%.

Slide to view.

When buying wet wipes.

Do you have a clear and sufficient understanding?

Among the types of wipes most commonly used by respondents, general wipes accounted for the largest proportion, accounting for 52.56%.

The most commonly used type of wipes.

The survey found that the factors that people consider when buying wet wipes are as follows:

Brand > price > material > cleaning strength > packaging.

In the survey, we also saw that only 15% of the respondents would pay attention to the material of the wipes from time to time.

Attention to the material of wipes.

Respondents' understanding of wipes materials is a necessary prerequisite to determine how wipes materials affect consumers' choice and purchase of wipes.

The results of the questionnaire showed that as many as 47.44% of the respondents said they did not know about the wipes they bought, while 32.87% of the respondents thought that the wipes they bought were made of nonwovens.

Knowledge of the purchased wipes.

Focusing on nonwovens, in the previous article of the wipes survey, we know the "true face" of nonwovens.

In this survey, it can be seen that more than half of the respondents do not know what the material of nonwovens is, and even 6.59% of the respondents think that nonwovens are made of pulp.

Knowledge of nonwovens.

In what ways do we learn about the material of wipes?

The survey found that respondents learned about wipes mainly through physical objects in shopping malls and advertising media.

Ways to learn about wipes.

If the composition of wipes is accurately disclosed in the composition table of wipes.

Will people's choices be affected?

Among the respondents, 70% of the respondents believe that "setting an environmental logo on the packaging of wet wipes has an impact on their choice of wipes", and 30% of the respondents believe that "setting an environmental logo on the packaging of wipes has no effect on their choice of wipes."

When respondents realized that the wipes they bought were plastic, only 4% of respondents said they would "still buy", 38% said they were "uncertain, depending on price or other factors", and 58% said they "would not buy".

The change of purchase tendency after the disclosure of ingredients.

Finally, we draw some conclusions:

The respondents had a relatively low understanding of the wipes and non-woven materials they bought.

It may be due to:

1) the respondents themselves paid less attention to the wipes.

2) after seeing the advertisement description of the wipes, it is almost impossible to verify with the composition table.

3) the channels to understand the information of wipes are very limited, mainly focused on the physical objects of shopping malls and advertising media.

We hope.

For "wipes"

We all know what they are made of.