The new YouTube

I enjoy YouTube.

As a platform, it serves as the equivalent of the Library of Congress for video, and as someone who enjoys both viewing and producing movies, it has been a fantastic resource for connection, creativity, and learning.

Having said that, I believe it is safe to argue that YouTube is no longer a creative or artistic force.

It's not only that clickbait, advertising, and low-quality video have taken over YouTube. It's not simply that the once-groundbreaking site has turned into an algorithm-driven dystopia of content promoted by big businesses.

The "Golden Era" of YouTube is unquestionably finished.

The platform is no longer identifying and supporting independent creators. The days of YouTube auteurs and sleuths producing creative, strange, and amazing videos in their attics and bedrooms are long gone.

The greatest of YouTube is about to get even better thanks to a brand-new development.

The Next MySpace is YouTube

Recall MySpace? Before Facebook destroyed it from space, it was the social media site Du Jour.

MySpace was considered a foregone conclusion, much like YouTube is today.

But YouTube and MySpace both failed for the same two reasons:

Hollywood \sEntropy

Hollywood is similar to heroin; it gives you a great high but will kill you.

The film industry is a vicious, cannibalistic beast that has no qualms about eating its own young. Ask any previous kid star, please. Celebrities, though, are what the YouTube algorithm prefers. It is safe, unobtrusive, and clickable.

After the first "adpocalypse," which resulted in the widespread demonetization of small channels that didn't produce "ad-friendly content," YouTube began pushing for celebrities in 2017.

Executives from YouTube like Robert Kyncl weren't even trying to disguise their preference for Hollywood. Independent YouTubers were absent from a 2018 New York City presentation. Instead, there was the YouTube that the corporation wants its advertisers to see: videos from The Tonight Show Starring Jimmy Fallon and Ariana Grande on Vevo.

Lifestyle vloggers like Carrie Crista, who had fewer than 40,000 followers in 2018, described how the neighborhood felt in the wake of the abrupt change to Hollywood: forgotten completely. According to Crista, YouTube "seems to have forgotten who made the platform what it is." Instead of luring them to a social network that fosters their creativity in a manner that other platforms can't, YouTube is "driving content producers away."

Even if YouTube weren't constantly shooting itself in the foot, entropy would still be having an impact. Everything that perishes does so because it grows too large, cumbersome, and bureaucratic, and YouTube is no exception.

The economic interests that once controlled the platform have tamed and homogenized what was once the Wild West of invention.

Because of this, YouTube has been dead for years. Also, social media.

90% of the Internet is essentially lost.

If true nerds stopped hanging out online and started hanging out in the real world, I wouldn't be shocked.

Upcoming YouTube

Someone needs to invent the next big thing if YouTube wants to drive everyone off its site. This won't be simple. There are 2 billion daily active viewers on YouTube. But it's only a matter of time if YouTube keeps putting itself in danger. Entropy that is pure. The next big thing will therefore need to achieve what YouTube failed to do a few years ago: pay producers properly (rather than unfairly demonizing them), not censor, and not tamper with the algorithm in an arbitrary manner.

Let artists pursue their passions and earn money.

So, what's going to be huge soon?

I have two contenders.

Firstly, there's Rumble.

1. Rumble

Users can post their short films or movies to Rumble and set up their own channels there without worrying about restriction, much as on YouTube. They just had a surge of "Top G" Andrew Tate and other conservative content producers who had abandoned Twitter and Facebook.

2. Decentralization has truly broken free from its container.

It include Facebook Watch, Dailymotion, Vimeo, and YouTube.

They carry out the same activities as YouTube, only on a much smaller scale. They can and will censor you since they are centralized.

Actually, the only alternative choice is a blockchain-based, decentralized YouTube.