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Marketing Genius: The Inspirational Journey Of Edwin Miranda

Edwin Miranda Reyes, born in San Juan, Puerto Rico, is an American entrepreneur and political strategist.

By Christian BotellaPublished about a month ago 3 min read

"Success is not final, failure is not fatal: It is the courage to continue that counts." - Winston Churchill


Edwin Miranda Reyes, born in San Juan, Puerto Rico, is an American entrepreneur and political strategist. He began his career at NATCOM, then ventured into advertising and franchising. Miranda’s entrepreneurial spirit and commitment to making a difference have led him to expand his empire into franchising and luxury transportation, leaving an indelible mark on the business world.

Early Life And Education:

Edwin Miranda Reyes, born in San Juan, Puerto Rico, began his education at Sacred Hearts Preparatory School. He pursued higher education at Interamerican University, where he pursued a Bachelor of Business Administration. In 2014, he attended the MIT Sloan School of Management, where he studied digital marketing. His education journey spanned beyond academics, fostering growth, adaptability, and a thirst for knowledge. Each chapter of his academic journey shaped him into a visionary leader, showcasing his resilience and determination.

Career Ascension:

Edwin Miranda Reyes embarked on his professional journey as a store promoter at NATCOM. He swiftly ascended the ranks through unwavering dedication, achieving successive promotions to field supervisor, manager, and vice president, all within a remarkable two-year span. Recognizing his exceptional determination and creative prowess, Angelo Medina, a prominent figure in Latin America's entertainment industry, handpicked Edwin as his Vice President of Business Development in 1993, marking his departure from NATCOM. In the subsequent year, Edwin established KOI, an advertising agency, signaling not only a professional milestone but a declaration of his entrepreneurial independence.

The agency evolved through strategic rebranding, becoming KOIIXS and IXS, reflecting his dynamic approach to the ever-changing advertising landscape. KOI's diverse client portfolio spans pharmaceuticals, banking, real estate, hospitality, and telecommunications, showcasing his unparalleled marketing acumen. Miranda's professional journey is not just a climb up the corporate ladder; it's a symphony of ambition, strategic brilliance, and a commitment to leaving an indelible mark on the world of advertising and beyond.

Political Influence:

Edwin Miranda Reyes expanded his influence beyond advertising by launching FP+1, a political consultancy. His contributions helped Puerto Rican Governors Luis Fortuño and Ricardo Rosselló succeed. However, the Telegamgate scandal in 2019 led to the cessation of operations for both companies, testing Miranda's resilience and ability to navigate adversity. His story highlights resilience and character development.

Venturing into New Horizons:

Edwin Miranda Reyes relocated to Miami in 2020, launching the Miami Franchise Group and the Miami Transport Group in 2023. The Miami chapter of his entrepreneurial journey showcased resilience, innovation, and the belief that setbacks are stepping stones to greater heights. The Miami chapter continues to unfold, promising new horizons and adventures in the vibrant Miami landscape.

Awards and Recognition:

Edwin Miranda Reyes, a renowned businessman, has won numerous prestigious awards throughout his career. In 1999, he was an Entrepreneur of the Year finalist in the Ernst & Young Awards. In 2018, he won the Gold Award for Best International Campaign (SME Digital), showcasing his ability to orchestrate campaigns that resonated globally.

Miranda's awards are not just trophies but milestones in his journey, showcasing innovation, resilience, and commitment to excellence. His brilliance remains a guiding star for aspiring entrepreneurs and marketing aficionados.


Edwin Miranda Reyes is a modern entrepreneur with a diverse background in marketing, political influence, franchising, and luxury transportation. His journey is a testament to resilience and adaptability, as he has transformed challenges into opportunities. Additionally, Miranda has been involved in charitable organizations and co-founded Unidos Por Puerto Rico, demonstrating that success not only involves personal gain but also uplifting others. His story is a testament to his versatility and resilience.


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