Music Trends to Look Out for in 2023 | Jon Heindel

With the end of 2022 in sight, it's high time that we look at what to expect for music in the year ahead. In this blog, we're going to talk about some key trends you might see in the music industry in the coming year. 

The importance of TikTok for music promotion

Since the emergence of social media platforms such as Facebook, Instagram, and Twitter, they have had to accommodate a fourth major player. In September 2021, TikTok reached the one billion user mark. In 2023, it is expected that the platform will only grow even more.

TikTok is no longer limited to being used for videos of people dancing and lip-syncing to clips from television shows. It has also become a platform that enables users to create their own content and have it go viral.

The success of TikTok can be attributed to the number of new phenomena it has created. To promote your music on the platform, you can use a distro company such as Ditto, which can help publish your music on TikTok. After your music has been posted on TikTok, create engaging videos that are designed to boost your music marketing efforts.

With the help of TikTok, independent artists have a huge amount of potential. 

There will be greater opportunities with publishing and sync deals

Although music publishing and synchronization deals are not as lucrative as playing live, they can still provide artists with a huge amount of financial opportunities. This is especially true since it's more lucrative than selling copies of your singles, EPs, and albums. 

All of the major platforms, including television, video games, and social media influencers, require licensable music. If you're a musician who is looking to take a break from your day job to focus on your music, syncing your music can be a great way to do so.

Despite the fact that music is less of a standalone entertainment, it's still worth considering how music can still be used as a complementary format to other forms of media. For independent artists, the best way to get a boost in sync success is by working with a music publisher. Placing your music in libraries or building the necessary connections yourself can also help you. 

Music genres will be more fluid

The shift toward genre-fluid music is expected to continue in 2023. During the past few years, music fans have started to embrace different styles of music. People are no longer becoming possessive over the genre that their favorite artist makes music in. 

Over the past decade, a number of artists have started wearing their influences on their sleeves. This has allowed them to create music that is unconstrained by certain genre parameters.

Due to the rise of mood-fluid playlists on Spotify, artists have been able to create music that is not only more accessible but also more versatile. This guide will help you promote genre-fluid music.

Streaming platforms will boom

Unfortunately, it's not expected that the end of Spotify and other poorly-paid streaming services will happen in 2023. In fact, it's estimated that the number of people using these services will surpass those who own physical music.

The popularity of streaming services will affect how record labels operate, as well as how artists make money. However, this doesn't necessarily mean that physical sales will cease completely. There are still many people who are passionate about vinyl, and there will be plenty of opportunities to get creative with merchandising.

These are just a few of the main ways that the music industry will change in 2023. 

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About Jon Heindel

Jon Heindel is the Chief Executive Officer, Chief Information Officer, and the Chief Technology Officer of Southern California companies, Heindel, Inc, and Dirbos, Inc. With over two decades of experience in technology under his belt, Jon is a seasoned veteran in the industry. His extensive resume includes brands such as Dakine, Huf Worldwide, Lib Tech, Billabong, Gotcha Sportswear, and Z. Cavaricci. To Jon, the technology industry has a number of educational opportunities to learn things from challenges that he faces daily.

Jon grew up with a dream of becoming a well-known musician, and worked incredibly hard to do. He created a band with his friends played a number of gigs up and down the Sunset Strip. However, as he grew older, he realized the importance that technology had on the music industry as a whole. He put his dreams of becoming a musician aside and dove head-first into the world of technology.

Most recently, Jon Heindel has created his two companies, Heindel, Inc, and Dirbos, Inc. Dirbos, Inc's mission is to help cultivate client's ideas with the help of technology. Jon knows that the tech industry is ever changing, so the thing that sets him apart from the crowd is that he understands when to ask help. He not only uses in-house experts, but he also uses his network of connections that aid him in creating solutions to problems every day. To learn more about Jon Heindel and his unique hobbies, be sure to check out his blogs.