Technology in vehicles has constantly been progressing. From seatbelts being introduced in the early 1900s — but only becoming standard in the 1970s — to electric vehicles being set to take over petrol-powered vehicles, the automotive industry is forever trying to make driving safer. Every year on roads across the globe, 1.2 million people lose their lives. It is predicted that road accidents will become the seventh leading cause of death in the world by 2030.
As Covid-19 continues to spread, every area of our lives has been affected from our social lives to our work lives, as governments across the world clamp down on lockdown and introduce social distancing measures. An unprecedented time for consumers and businesses alike, with shops being forced to shut their doors many of us turn to online shopping for new ways to spend our money on non-essential items. It’s not surprising that ecommerce giant Amazon is thriving in lockdown, with sales hitting a staggering £8,800 a second.
We’ve all likely stayed later at work when we’ve been super busy or had to catch up on work, however sadly, in recent years, long working days and taking work home has become the norm for many employees. Not only is this causing employees to miss out on enjoying the pleasures of life and spending quality time with family and friends, it might not be worth the hassle.
Brands across the world aim to have that iconic logo that everyone instantly recognises. The purpose of a logo is to create a single visual element that allows consumers to familiarise with a brand or product. It takes just 10 seconds for the public to form an impression of your brand, so an eye-catching logo is crucial. According to studies, a signature colour for your brand can boost its recognition by 80 per cent, while consistent branding increases revenues by up to 23 per cent. While there are many aspects to factor in when it comes to branding, the logo is the most crucial. So, what companies have hit the nail on the head with their brand logo, and what is the story behind their creation?
It’s a concept that’s been around for over 100 years, but it’s only recently that the idea of an electric car has really taken off. With a greater focus on protecting our environment, as well as the day to day cost benefits of an electric powertrain, the electric car is making waves in the motoring industry, with more companies focusing their energy into developing desirable electric vehicles.