Brands across the world aim to have that iconic logo that everyone instantly recognises. The purpose of a logo is to create a single visual element that allows consumers to familiarise with a brand or product. It takes just 10 seconds for the public to form an impression of your brand, so an eye-catching logo is crucial. According to studies, a signature colour for your brand can boost its recognition by 80 per cent, while consistent branding increases revenues by up to 23 per cent. While there are many aspects to factor in when it comes to branding, the logo is the most crucial. So, what companies have hit the nail on the head with their brand logo, and what is the story behind their creation?
It’s a concept that’s been around for over 100 years, but it’s only recently that the idea of an electric car has really taken off. With a greater focus on protecting our environment, as well as the day to day cost benefits of an electric powertrain, the electric car is making waves in the motoring industry, with more companies focusing their energy into developing desirable electric vehicles.
Leasing a car can be a tempting choice. We’ve all seen a car of our dreams before but can’t afford the full up-front cost. Leasing can help make your dreams a reality via lower deposits and low monthly costs. In the UK in 2018, over 1.6 million people were leasing their vehicles with this numbers set to increase.