On March 31, 2019, PewDiePie (or Felix Arvid Ulf Kjellberg) uploaded a music video on YouTube titled “Congratulations” months since the supposed rivalry between him, and an Indian music video channel T-Series, run by a corporation founded in 1983 by an Indian fruit juice seller named Gulshan Kumar, had begun. The diss track, the second one PewDiePie had made since the release of “Bitch Lasagna,” throwing insults at T-Series, and making references to Indian stereotypes in the song that caused offense among some Indians, ironically congratulated T-Series for overtaking PewDiePie in terms of subscriber count, and similar to "Bitch Lasagna," attacking the Indian music video channel further, using a new set of Indian stereotypes in the song, and even making some references on India’s economic status, and the infamous caste system. However, what made "Congratulations" different from "Bitch Lasagna" is that it shortly featured PewDiePie thanking all his fans for sticking with him, and his channel through the many controversies he and his channel had been through during his career. This online competition for being the most subscribed YouTube channel in the world evolved into multiple facets, and had gained a considerable amount of following among both fans of the two competing channels, and the general public, despite remarks from PewDiePie in his YouTube channel, saying that the “rivalry” between his channel and T-Series is really nothing, but old fashioned online trolling, and that he doesn’t really care about who gets to be the most subscribed YouTube channel, as well as initial comments from T-Series managing director and chairman Bhushan Kumar, who is also the son of Gulshan Kumar, noting that he is not bothered by the race. Nevertheless, many prominent YouTubers around the globe voiced their support of PewDiePie, and many Indians, both ordinary ones, as well as Indian YouTubers, who felt insulted by PewDiePie’s seemingly racist remarks against Indians on his diss track “Bitch Lasagna,” flocked to T-Series, and began supporting the channel, which was “the Indian version of VEVO,” as said by one Indian who was interviewed in an Asian Boss YouTube video titled “What Indians Think of PewDiePie vs T-Series,” which was a street interview asking Indians about their opinions on the online competition between the two Youtube channels. Bhushan Kumar retracted his initial comments as well, and rallied Indians to subscribe to T-Series in his Twitter posts, tying the concept of Indian nationalism into the online battle, and arguing that T-Series being the most subscribed YouTube channel in the world would be a great source of Indian pride.