Edison Ade
Bio
I Write about Startup Growth. Helping visionary founders scale with proven systems & strategies. Author of books on hypergrowth, AI + the future.
I do a lot of Spoken Word/Poetry, Love Reviewing Movies.
Stories (128/0)
Why Reverse Mentoring works and how to do it effectively
Reverse mentoring is a concept that's been gaining momentum in business over the past decade. Any Mentor-mentee relationship usually depends on using someone’s specific skills and knowledge to benefit from their know-how. But what happens when seniority isn’t the driver for mentoring relationships? Reverse mentoring challenges the status quo by pairing younger employees with C-suite executives, instead of vice versa. In this type of mentorship, younger employees teach senior executives about things like technology trends, new digital platforms, or cultural awareness. Reverse mentoring is bridging that gap in the organization so that people can be more effective internally with their peers and externally with their customers.
By Edison Ade2 years ago in Trader
DATA VISUALIZATION ON STEROIDS
Data visualization is widely used in Business Intelligence, CRM, and Marketing. It is a key mechanism for communicating information in a way that the user can understand. If you're not using data visualization techniques on your website, then you are losing clients to your competitors that are.
By Edison Ade2 years ago in Futurism
You Don't Need A Brand Strategy Until You Do
You are a small business owner, and you are overwhelmed. You know you want to grow your business, but you don’t know how to define it. And you know that branding is important, but the concept of brand strategy seems so abstract, and you’re not sure if it’s worth your time or money.
By Edison Ade2 years ago in 01
Inexplicably, "Emily in Paris" has generated a lot of buzz - and not all of it positive.
The Netflix rom-com "Emily in Paris," a new series from the "Sex and the City" writer and producer Darren Star about an American marketing maven sent to the French capital, is set in fantasy Paris so much so that the opening credits are of picturesque Parisian pâtisseries where everything is straight out of a window display.
By Edison Ade2 years ago in Geeks
Navigating the shift from marketing to mattering: 7 tips for leaders
The advertising industry now stands at $766 billion and is expected to hit $1 trillion by 2025. but it's no secret that the model is broken. Consumers are fed up with being targeted by irrelevant and intrusive ads, while brands struggle to cut through the noise and stand out.
By Edison Ade2 years ago in Trader