Brandsandu
Bio
Brandsandu Is A Complete 360 ° Branding & Digital Marketing Company In Delhi & Ncr Providing A Complete Solution From Branding To Social Media, From Public Relations To Media Buying To Interactive Solutions.
Stories (124/0)
The Second Floor
I have never wanted to go to a hospital because I despise them. My biggest nightmare came true once when one of our relatives was hospitalized in the hospital, and we had to visit him. It was a large hospital, but it was located outside of town. There were only a couple of residences nearby. We started our journey early, yet it took us until after nightfall to arrive. I wasn’t feeling well, so I went for a walk in the garden next to the hospital until my family returned from seeing a relative. While listening to music, I wandered around. As I approached the back of the hospital, it began to rain. I rushed into the hospital’s back door after seeing it. It was rather dark there, so I used the flashlight on my phone. It was a storage area. I was worried since my phone’s battery was low and it was about to die. Then I decided to look for a way inside the hospital through a door. I noticed a door, but it was shut. So I proceeded up the steps on my right to see if there was another entrance. I proceeded up to the first level, but there was no door. As a result, I chose to go to the second floor.
By Brandsandu3 years ago in Fiction
Top 5 Backlinks Building Agencies in 2021
Backlinks are the signals that Google uses to determine whether your website is a trusted resource worth referencing. The more high-quality backlinks that point to your website, the better your chances of getting rankings for profitable keywords and competitive search queries that drive sales.
By Brandsandu3 years ago in 01
Motivation
Motivation is a powerful but deceptive beast. Sometimes it is easy to be motivated, and you will be caught in a whirlwind of excitement. Sometimes it is almost impossible to figure out how to motivate yourself, and you will be caught in a spiral of procrastination. This page collects the best ideas and most useful research to help you gain and stay motivated.
By Brandsandu3 years ago in Motivation
Branding shift towards health and mental well being
In 2021, the health of your brand has a lot to do with consumers' perceptions of how your brand and its products contribute to their happiness. Consumers should know that the choices and purchases they make are positive and worth every penny. Therefore, health must be integrated into product engineering and integrated with marketing. Focusing on the health of the brand will lead to higher profitability and eliminate signs of brand aging, showing shoppers that it has evolved with the times. Not paying attention to the health benefits of products is a dangerous game. For many consumers, health is a range. Not all consumers have the same concept of health, and your brand must recognize this. People of all price points need and will continue to need necessities that help improve immunity, health, stay healthy, feel good, and improve work efficiency. Brands are stepping in to serve them. Health is no longer a luxury, it is now an affordable necessity and more accessible than ever. In other words, for many consumers, health is a range. Not all consumers have the same concept of health, and your brand must recognize this. People of all price points need and will continue to need necessities that help improve immunity, health, stay healthy, feel good, and improve work efficiency. Brands are stepping in to serve them. Health is no longer a luxury, it is now an affordable necessity and more accessible than ever.
By Brandsandu3 years ago in Journal
Going Phygital: striking the right balance in your customer experience
Indeed, the digital transformation of the retail industry is huge. Unfortunately, an analysis by Forrester claims that even today, retailers still view digital innovation more like a transaction to a large extent. However, the fact is that retail engagement is much more than that. In fact, the omnichannel experience is changing the entire scene. We are in the era of integrating the Phygital ecosystem. According to reports, 54% of millennials use shopping apps because they find them more convenient. But this does not mean that physical store purchases are outdated. On the contrary, a considerable part of this group prefers to peruse products in physical stores. Therefore, brands need to take the cross-channel shopping experience seriously to have a competitive advantage. The COVID-19 pandemic has inevitably accelerated changes in consumer habits and led to the growth of digital purchases. Despite this, many of us still miss the interaction with the sales staff and the personalized service that we can get when we enter the store, and we are not ready to leave. Faced with this duality, there is a new concept that attempts to combine the essence of e-commerce and traditional retail: phygital.
By Brandsandu3 years ago in Journal
My First Encounter with a ghost
Do You Believe In Ghosts? No, I Don't! Yes, I Do! No, I Don't! Yes, I Do? They Don't Even Exist Yet, They Do Exist! this was the conversation that was going through between two people when I entered a saloon, it was a wonderful Sunday evening, the weather was just awesome, the sun was sinking slowly and slowly in the sky leaving a beautiful tint of orange, the sky was looking just like a perfect painting created by an artist. it was just a normal Sunday evening for me when I went for a regular haircut to the saloon. but I never knew this was not an ordinary Sunday for me.
By Brandsandu3 years ago in Fiction
Geo-fencing: the powerful move for upcoming years
Geo-fencing allows app or other platform/software developers to send messages like SMS, email, in-app / based notification/activation, etc. via GPS, RFID, Wi-Fi, or cellular data. Location-based services. Applications in which a mobile device is geographically moved or parked (planned proactive actions). You can select and mark geographic areas on the map and place digital fences around them. This "fence" zone can now detect and communicate with mobile devices that enter it. With geo-fencing, you can reach your audience in new ways and increase your profits to record levels. This is because geofence marketing advertises to users based on their location, and you can set it to 1000 square feet. Geo-fencing ads may contain promotional information such as booking discounts and invitations in your area. For example, if you've set up a geo-fence location at a competitor's location, you can send an offer to couples for a free sample meal.
By Brandsandu3 years ago in Futurism
Building the trust up with Privacy Marketing Out of concerns about data privacy and brand security,
Building the trust up with Privacy Marketing Out of concerns about data privacy and brand security, marketers today are looking for ways to reach their audiences and win the trust of customers. This is correct because, during the COVID-19 pandemic, data privacy has become the most critical part of modern marketing practices. why? According to a survey, 85% of consumers said they want more companies to trust their data. And 83% of consumers want more control over their data. This means that customer trust and data privacy must be the top priority of marketers, and there is no way to avoid the need to re-evaluate data privacy policies. Obviously, winning and maintaining customer trust by protecting customer data is critical to the company's competitiveness and continued success. But how does the company start to do this? Here are few ways marketers can build customer trust and gain audiences: Building trust to protect customer privacy: To transform customer trust into a competitive advantage, you must first establish trust by protecting customer information and privacy. Another aspect of gaining customer trust is to establish a leading position in privacy and security. Let’s take a closer look at the steps the company takes to protect customer information. Communicate surely and completely. As a part of this process, train clients on the way to achieve services and products via cybersecurity exceptional practices. Two brands, Apple and Mozilla, have carried out this and hooked up themselves as facts champions. Ensure you manage privacy through design Design privacy is a key element in building customer trust because it puts privacy and data protection at the center of your entire business operations. The privacy design framework requires data and user privacy to be considered during the entire product development process. The organization must obtain consumer data that explains its benefits and agrees to use. If available, companies should use these additional data points to provide more specific user information, thereby improving the quality of advertising. Proactive transparency: To gain a competitive advantage in data privacy, transparency is the key to gaining and maintaining customer trust. Don't wait for laws and regulations to reveal the truth about how you process and store data. Instead, use transparency as a way to win customer loyalty. Do not rely on your privacy policy for all communication for you, thus becoming passive in the way you communicate data practices. Let customers fully understand the data you have about them, the source of the data, how it was collected, and how to use the data in a user-friendly way. Regarding the issue of transparency, marketers can provide readers with more information about how and why they became a target. Think about "Why do I see this ad" on YouTube. Similarly, resources that educate readers about the technology behind advertising can help reduce the fear caused by the uncertainty that viewers experience. Once again, transparency leads to trust. As consumers choose not to share data and consume content in cookie-free environments such as mobile devices, audio, and connected TVs, marketers need to be more creative in their messaging and delivery to ensure they provide their audience with what they want. participate. Many brands and agencies have to stop and rethink how they will advertise in the new environment. The pandemic has made the situation more complicated, and identity resolution will become an increasingly important priority. Hackers, consumer data privacy laws, and related technologies are all constantly evolving. Therefore, the company's data privacy plan must also be adjusted. If marketers regularly evaluate their methods of handling customer data, they can easily pass regulatory requirements. Today’s consumers are more aware and aware of what they want, which means that marketers must first respect their customers’ expectations before trying to gain their trust. Generally speaking, both consumers and regulators need to trust the companies with which they do business to process their data. Due to recent events, they are even willing to accept more regulations to achieve this goal. Companies can build trust with these consumers by being transparent, investing in appropriate data security policies, and maintaining consistency of data privacy policies throughout the organization.
By Brandsandu3 years ago in 01
Micro-Moments: Are you doing the right thing at the right time with the customer?
Gone are the days of clear, linear buying routes. Today's consumers are moving through a more complex network of small steps supported by smartphones. In weeks or months, every step brings them closer to the "Buy Now" button. As a marketer, you must have noticed this change. But did you know that it has an official name? Google calls these steps "micro-moments" and says they have a huge impact on digital marketing. Ready or not, as we know, micro-moment is changing the way of marketing. Here is a brief introduction to this trend and its impact.
By Brandsandu3 years ago in Journal
Omnichannel Marketing and Immersive Technologies
Imagine walking into your grocery store and you put on augmented reality (AR) glasses pre-installed with an artificial intelligence shopping program instead of holding a shopping cart. Wait, did I mean to go to the store? He wants to sit on the sofa at home, put on a VR headset, and do virtual shopping in the comfort of his home. The virtual shelves are filled with items carefully selected based on your past purchase history. Throughout the "journey", you collect and inspect products, test yourself, ask procedural questions about product ingredients, and view product reviews.
By Brandsandu3 years ago in Journal
Cashing the power of Social Media Stories
The story concept was introduced by Snapchat and distributed worldwide via Instagram. This concise information is not only visible to people but has a lasting impact on people. This is why good marketers are popular. An average Instagram user views Stories 24–32 minutes a day? This statement was confirmed by Instagram itself. No one could have imagined that Snapchat’s 2013 concept would be what it is today. Story status usually disappears and expires after 24 hours. Published vertically and optimized for viewing on mobile devices. Each platform has its own slightly different storytelling capabilities, but the core is the same. You need to provide information to the user about areas that are easy to digest. It’s about getting your message across to the public. Many people think that since this is such short content, just creating slides or other things should be easy. But they were wrong. This is what makes it so difficult. Before the user enters the next story, within a few milliseconds that the user spends on a story, many things need to be communicated. From the perspective of marketers, every story uploaded should have a certain depth, because this will motivate viewers to search for more content. Instagram provides a platform for marketers to create and publish high-quality stories to advertise and get a real business experience.
By Brandsandu3 years ago in Journal