COVID-19 came as a big blow to the entire business world. From offline to online, every single industry sector experienced their share of COVID impact and are still struggling to stay alive in the market. Although, unlike the brick and mortar businesses who were the major victims of the pandemic, the online businesses too faced difficulties, but for them, certainly it was time for recognition among which on-demand online food-delivery topped the charts.
As COVID-19 is spreading at a rapid pace across the globe, many people do not prefer to go to a commercial shop, due to the fear of getting exposed. This situation has changed purchasing behaviour and overall seller and buyer conversion journey.
While E-commerce has already proven it is the future of the B2C sales, the B2B model or where we talk about the trade with secondary buyers, the enterprises are still hesitant as the business processes are complex and there seems to be many challenges when it comes to B2B e-commerce platforms.
Scraping off the typical image of hunger, poverty, and illiteracy, Africa is slowly etching its name in the eCommerce market. And undoubtedly, fashion, among all other industries, is the show stopper in Africa too.