Top Reasons why you must develop an E-commerce platform for your Distributors

While E-commerce has already proven it is the future of the B2C sales, the B2B model or where we talk about the trade with secondary buyers, the enterprises are still hesitant as the business processes are complex and there seems to be many challenges when it comes to B2B e-commerce platforms.

But before we provide the reasons why B2B e-commerce for wholesalers is essential and futuristic, let’s have a look at some data about B2B potential buyers. Irrespective of which industry you belong to, 73% of the B2B buyers in the market are from the millennial generation and by the end of 2025, 46% of the total purchasing power will shift towards Generation Z which is also known as the internet generation. (Source)

The buying pattern is changing and after this global pandemic, you must opt for a Brick and Click business model as the world will have to adapt to its new normal and digital transformation will become essential in the long-term for any business. But when it comes to the e-commerce platform for a B2B platform, certain challenges make the standard e-commerce solution infeasible. These challenges can be:

• Specialized contracts with distributors

• Bulk buying discounts and variable pricing policies with wholesalers

• Individualized quotations for different distributors

• Delivery and legal terms and conditions

• Variable payment terms

And many other such challenges make it difficult for an enterprise to operate with a standard e-commerce platform. But the answer to all these challenges is one and that is a personalized B2B multivendor ecommerce solution designed by an experienced and technically proficient B2B ecommerce solutions provider.

Now that you know that the future of B2B business is online and that it is possible to get solutions to all your challenges, let’s understand how a B2B e-commerce platform will contribute towards your business:

Benefits of employing a B2B e-commerce solutions for wholesalers:

1. Process Automation:

One of the biggest benefits of having an e-commerce platform is that you can automate certain tasks that are unproductive and mundane. Right from quotation to reporting to sales status updates, every process can be automated and that will not only increase the productivity of your team, but you can also get some real customer insights as your team works on the significant tasks and contribute to the bottom line of the business.

2. Personalized Customer Experiences:

With an e-commerce platform at your corner, you can get actual customer insights as to where they spend the most time and which product page did make them leave your platform, you can also identify places where you need to improve and you can also deliver personalized customer experiences. With these insights in play, not only can you optimize your lead conversion rate, but you can also improve the overall customer experience and thus, become a preferred brand in the market.

3. Individualized marketing campaigns:

In B2B business, every customer and visitor is important as the nature of the transaction is big and thus, marketers can afford to create individualized offers and marketing strategies for each potential client. With a B2B e-commerce solution, you can get a head start with your marketing campaigns as you can get actual insights as to what the customer was looking for, where did he land and what made him leave the process in between. Based on this information you can create an offering to attract the customer and your sales representative can start the conversation with the right product offering at the right price and at the right time!

4. Clear customer communication:

There can be no blame game when you can have a clear view of the whole transaction between your representatives and your customer. You can keep complete track of the order and after-sales processes as well with extensive digital records and thus, you can create a clear and transparent communication with your customers.

While these are few of the benefits of employing a B2B e-commerce solution, many other features and functionalities can contribute in many ways towards your business. All you have to do is partner with an experienced B2B Marketplace Development Company that has the required domain understanding and can help you deliver futuristic, personalized and profitable B2B e-commerce solutions.