What To Know About Creating A Business Website If You're Not A Developer

by Paisley Hansen 8 months ago in startup

Designing a website isn't easy. Here are a few tips for those who lack web design experience.

What To Know About Creating A Business Website If You're Not A Developer

If you get onto the internet you will probably go to multiple websites every time you use the internet. People everywhere are using the internet to promote their brand and different products that they are selling.

But not all websites are created the same and there are some that are extremely hard to use and get any information from. Having a good website will allow you to have more traffic visit your page which means more visibility for your company. Here are five ways to create a usable website:

Why a Website?

You may think that your company can survive without a website which is not true. In today’s world everyone is using the internet and some sort of social media platform. When a person wants to look up a company or service they will probably use their favorite search engine.

While social media pages and weekly posts are extremely important if you do not have a company website that goes into depth about your company or services you will not get as many customers as other companies that have websites.

User Experience and Intent

A newer job that is quickly growing is user experience and design positions. A lot of companies want to understand why certain websites are easier to use than other ones. A user designer will research and draw out different designs and really get into the mind of your users and see what they need.

If you do not have the money to hire a full time UX designer you will have to find someone who does have some experience. This may mean hiring a freelance web development expert that has some knowledge of UX/UI and will be able to make a good website.

Design Elements

Your front end (what shows up on the webpage) is really important to users. If your color scheme is not correct or if it looks really annoying to the eye, your customers will click the back button and find someone else.

You overall layout is also important. Using the rule of thirds makes things more appealing to users and will make your website seem seamless and easy on the eyes. This will also help users find what they want and where to go on your website without any headache or struggle.

Your website should have a logo – whether that’s the logo of the business or a new one. If your company is brand new and you don’t have a logo yet, start your logo design as soon as possible and get it added into your website header. Building brand awareness will pay off in the future.

Backend Development

Search engines will not only look at your content but also the code of your website. If your code is clunky or not up to certain search engine standards, it will get hit and drop in rank. This means your website will not show up on the first page and most people will not search past the first or even second page to find a website. You will have to do some research on what search engines want so you can make changes to your code so your website will rank higher on search engines.

Customer Feedback

After you have a website that is up and running you will want to get customer feedback on what you can improve. This could be something like sending a survey out to customers who have used your website and giving them some kind of incentive for taking the survey.

It may look like regularly reading reviews on Google or Yelp to see what people are saying about your business. If you see a pattern of people complaining about the main home page or checking out you will want to look into it and figure out how to improve it and make it better.

Conclusion

There are a lot of elements that go into making a great website that is easy to use. This is definitely a process and can take some time so be patient with everything. You may have to take a step back and reevaluate what is going on and make sure you are staying on track but the payoff is extremely rewarding when you have a website that is easy to navigate and use.

Why a Website?

You may think that your company can survive without a website, which is not true. In today’s world everyone is using the internet, and some sort of social media platform. When a person wants to look up a company or service they will probably use their favorite search engine.

While social media pages and weekly posts are extremely important, if you do not have a company website that goes in depth about your company or services you will not get as many customers as other companies that have websites.

User Experience and Intent

A newer job that is quickly growing is user experience and design positions. A lot of companies want to understand why certain websites are easier to use than other ones. A user designer will research, and draw out different designs to really get into the mind of your users and see what they need.

If you do not have the money to hire a full time UX designer, you will have to find someone who does have some experience. This may mean hiring a freelance web development expert that has some knowledge of UX/UI, and will be able to make a good website.

Design Elements

Your front end (what shows up on the webpage) is really important to users. If your color scheme is not correct, or if it looks really annoying to the eye, your customers will click the back button and find someone else.

You overall layout is also important. Using the rule of thirds makes things more appealing to users, and will make your website seem seamless and easy on the eyes. This will also help users find what they want, and where to go on your website without any headache or struggle.

Your website should have a logo–whether that’s the logo of the business, or a new one. If your company is brand new and you don’t have a logo yet, start your logo design as soon as possible, and get it added into your website header. Building brand awareness will pay off in the future.

Backend Development

Search engines will not only look at your content, but also the code of your website. If your code is clunky, or not up to certain search engine standards, it will get hit and drop in rank. This means your website will not show up on the first page, and most people will not search past the first, or even second page, to find a website. You will have to do some research on what search engines want, so you can make changes to your code, so your website will rank higher on search engines.

Customer Feedback

After you have a website that is up and running you will want to get customer feedback on what you can improve. This could be something like sending a survey out to customers who have used your website, and giving them some kind of incentive for taking the survey.

It may look like regularly reading reviews on Google or Yelp to see what people are saying about your business. If you see a pattern of people complaining about the main home page or checking out, you will want to look into it, and figure out how to improve it and make it better.

Conclusion

There are a lot of elements that go into making a great website that is easy to use. This is definitely a process, and can take some time so be patient with everything. You may have to take a step back and reevaluate what is going on and make sure you are staying on track, but the payoff is extremely rewarding when you have a website that is easy to navigate and use.

startup
Paisley Hansen
Paisley Hansen
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Paisley Hansen

Paisley Hansen is a freelance writer and expert in health, fitness, beauty, and fashion. When she isn’t writing she can usually be found reading a good book or hitting the gym.    

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