The Ultimate Guide to Digital Marketing Audit
A complete understanding of digital marketing audit benefits an organisation in terms of performance, engagement, and generating revenue through virtual space.
Digitalisation has remarkably made its foothold in the marketing world. With more and more companies establishing their presence on digital platforms, the demand for a robust, well-structured digital marketing strategy is increasing significantly.
Letting your brand have an endurable position online may take months or even years. When executed correctly, a digital marketing strategy can increase engagement and reach a larger mass in a short period of time. However, most companies find it challenging to take advantage of the digital space due to a lack of knowledge or poor marketing research. Hence, it becomes crucial to perform digital marketing audits on a regular basis.
In this blog, we will provide you with a complete understanding of digital marketing audit and how it benefits an organisation in terms of performance, engagement, and generating revenue through virtual space.
3 Best Digital Marketing Audit Tactics to Use in 2022
Digital marketing is all about getting traffic to your website organically and converting them into potential leads for the company, and for this, using a robust digital marketing audit can be quite effective.
Following are three best practices of digital marketing audit tactics that can bring your digital marketing strategy a success:
Content Marketing Audit
A content marketing audit is a process of categorising and investigating the performance of the content on a company's website(s), social media handles, and other digital platforms. To conduct this audit, you need to drive your digital content through a search engine optimisation crawler- also known as an SEO crawler- to optimise engagement, searchability, ranking, and other technical aspects of your content.
In a content marketing audit, you should undertake title tags, meta descriptions, heading types, and other technical information about the digital content. Also, you need to ensure all the keywords are thoroughly researched and compete with your competitors. You will have a comprehensive strategic plan to work on the loopholes and strengthen your content marketing strategy based on your insights and metric results.
Social Media Audit
Social Media Audit gives you a 360-Degree view of how your social media handles are performing on digital platforms, which include Instagram, Facebook, Twitter, and LinkedIn. This audit can help you review specific metrics- demographics, engagement, locations, and campaign performance- to evaluate and investigate your ongoing social media strategy.
Performing social media audits can help you get better insights into the technical metrics and enable you to measure ROI. It gives you a competitive edge in expanding your reach and converting leads through social media platforms. Moreover, it will help you improve the social media calendar by covering trending topics relevant to your brand.
Search Engine Optimisation (SEO) is all about generating organically potential leads for the company. And this is why an SEO audit is very crucial to keep your digital platforms up-to-date and increase visibility. By implementing an SEO audit, you can identify technical issues that affect organic search performance and take measurable steps to overcome them.
An SEO Audit is intense and delves into the background of your website. It undertakes various technical aspects -metadata, backlinks, crawlability- to find the errors preventing you from ranking higher in Google algorithms and getting traffic authentically. At the same time, you will get a bigger picture of how to optimise your content strategy and attract a large audience in a short period of time.
A doctor scans through various medical reports, runs tests, and examines your body physically to determine whether you have been affected by any disease or detect any health-related issues. Likewise, combining the individual digital audit services creates a holistic view to reinforce your digital marketing strategy and help you accomplish your goals.
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