Learn 5 Steps Of Consumers Buying Process For Sales Growth

Knowing how your consumers make buying decisions will help you create better marketing strategies for business. Usually, we have five steps in the consumer buying process that consumers perform when they purchase something.

But it also depends on what they are buying, If people are purchasing a product that doesn’t cost much. consumers usually buying that product without going into the consumer's buying process.

But if they are making a big purchase and the product is quite expensive. Then follow these five steps of the consumer buying process. Because they are making quite big purchases, so they do all the research about that product or service before buying that.

Let's understand the five steps of the consumer buying process for your marketing strategy.

1. Problem

When your consumers have a problem, they want to solve it with a product or service. For example, if they have an old phone and They are facing some errors. It makes them frustrated and, they want to replace their old phone with a new phone, Because they face problems with their previous phone.

When consumers face some issues in their computer, Because of some viruses. So the problem is computer viruses, How do they solve this problem? by finding the right antivirus software which makes their computer get rid of viruses.

They want to solve the problem that they are facing. If your product will solve your consumer’s problem?If it makes their life easier? Do you know what problem your consumers have?

2. Information seek

When consumers have a problem, They find a solution on the internet to solve that problem. They seek information and become more aware of their problems.

If you have an online business, then you can probably target your audience on different platforms. How? When consumers are seeking information for their problems.

They usually go to search engines to find their answers. You can create content for them, so when they search in google. They see your content on the first page and, if they click on your content and your content educates them about their problem, and if you recommend your product to get rid of their problems.

It's a great way to make your brand trustworthy for the consumers. Because you first educate them about their issue. Then you recommend your product to them, which makes them trust your brand more than your competitors.

In the second step, they know what their problem is. But how consumers decide what product they want to choose? Well, let’s move into a third step for that.

3. Evaluation of Alternative

When consumers know what problem they want to solve. So they learn more about their problems with your blogs, videos. Then when they choose some particular products which both are similar but they have to choose one.

They compare every product feature with another similar product. So They know what product is better than others.

At this stage, you have to provide your consumers more great features than your competitors. If your price is more, it doesn't matter if your product will solve your consumer’s problem better than others.

You may have the same features in your product which your competitors have. But you put less price than your competitor's product so when consumers compare your product with another product. They find some difference in your product which convinces them to buy your product.

4. Purchase Decision

Most of the time businesses lost their consumers at this stage, Because they don't provide the payment methods that are commonly used. You have to make sure that you provide your consumers with as many payment methods as possible, which they commonly used.

It is the stage when consumers finally decide to buy your product. Make sure you keep site design and speed is good when consumers buy your product. So consumers don't get frustrated with bad design and low speed.

5. Post Purchase Behavior

Most businesses think that when their consumers buy their product, that is the last stage of the consumer buying process. But it’s not, You have to make sure that you provide support and a return plan as well.

So when they do not get what they expected, then they easily return the product. It makes your consumers satisfied with you. So whenever they buy your product, they know that. They have the option to return it if it is not what they want.

It makes your consumers more comfortable to buy from you in the future as well. Provide guides about how to use your product sometimes people need it, It makes it easier for them to use your product and be comfortable with it. It makes them comfortable to return to you, when they want to buy something.

Conclusion

If you focus on each consumer’s buying processes, and how you can provide something in each step that builds consumers trust with your business.

You can not only have the trust of consumers, But this will increase your sales growth as well. Do not forget to include the consumer buying process in your market strategy. Which makes your business more profitable if you use it rightly.

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