How do you do SEO service?

An SEO service is a service provided by a bunch of people who understand the processes of optimizing a website for search engines. I am pretty sure you’ve been hearing these three letters “SEO” being tossed around like a tennis ball at a match. If you have a business, whether online or offline, you certainly need to know what SEO is and how it can affect your sales. Furthermore, you should also know what an SEO service is and how using one can potentially take your business to the next level. Curious? Read on to find out more…

What is SEO you ask?

Search Engine Optimization is the basically any action that you take to attract targeted clients to your website (those who are specifically looking for your product or service keywords), in large quantities, over and over and over again. Getting SEO right means, when a potential bride types the word ‘Affordable Wedding dresses’, and google brings her search engine result pages (SERPs), your awesome link will appear on the first page. Pretty straightforward right? Therefore, the purpose of SEO is to engage in activities that will improve and propel your search engine ranking so that people can FIND YOU A LOT EASIER.

Let’s break it down further:

Let’s backtrack a little bit. Search engine optimization is dismantled into 2 parts known as on-page and off-page optimization. By on-page we are talking about information on the page such as the targeted content, the usage of the most appropriate and optimal keyword combinations, the build and structure of the website, images, HTML codes. By off-page we go behind the scenes, this has to do with the backlinks such as links that direct traffic to your website from other significant websites, having applicable and busy social media presence and creating a collection of high-quality links.

Ranking you on page 1 or on page never!

There are many search engines, such as Yahoo, Bing and Google to name a few. Let’s use Google as an example. When you type ‘Affordable Wedding dresses’ Google sends out crawlers that go and look for all the information they can find online. These crawlers then bring all that information back which then needs to be sorted based on your search and algorithms are used to refine the search to your specifications. Therefore, you should not get a list of ‘Top 10 Denzel Washington movies’ when searching for ‘Affordable Wedding dresses’, unless Denzel has a movie called “Affordable Wedding Dresses” and I just don’t know about it.

Know what Google (search engines) like:

Google likes and promotes websites that are considered to have authority and significance. These are the ones that get on the 1st page. By significance and authority, we mean that Google checks the type of influence these websites have, length of existence, how many quality links are connected to it, the quality of the content and how useful people find it, how often it is shared on social media. If you have all this action taking place in the background good old Google will surely see and give you a higher ranking based on all of these elements. Let’s face it, Google’s thing is, if other websites and people like you, then you must be doing something right and it will go ahead and like you back by rewarding you with a high ranking.

What is an SEO service and how will it help you?

If everything I have just said about sounds partially like mumbo jumbo then you most definitely need to connect yourself with people who provide an SEO service. Simply put, an SEO service is a service provided by a bunch of people who understand the processes of optimizing a website for search engines. There is a certain art (process and steps) to getting website rankings done effectively and their knowledge, experience and expertise combined can save you a lot of time and headache.

SEO services will assist you to grow your online business by:

Conducting preliminary research, reviewing and inspecting the results so that they know what they are working with.

Using web analytical tools to reveal trends and prospects in the market. Reaching out to websites who do what you do e.g., Getting a blog to write about you (increasing links and relevance)

Ensuring that you have quality targeted content that people will like to read, share and promote. Formulating effective and relevant keyword constellations and phrases – This is useful so that when people search for your type of product or service, they find you. The key is in knowing and understating peoples searching patterns and behaviour. Do you know them? Exactly, no you don’t! Time to engage some SEO service experts don’t you think?

Giving your insight on how your competitors are ranking and formulate an effective SEO strategy for you. Increasing traffic heading to your website. Analyzing target audience and understanding their trends to optimize your business. Engaging with experienced web developers to ensure that your website communicates easily and is reachable to your target market and search engines. They will also create a balance between your on-page and off-page ensuring that everything is in the right sequence

Heightening your social media presence and activity, increasing interaction with other websites

Increasing your citations so that more people may reference your company name, telephone, website whether it’s directly linked to you or on.

Do SEO yourself:

Depending on what your website is about, achieving top rankings can take a while. SEO services can indeed be the perfect option for you. However, a lot of online businesses these days do not have the budget to outsource the tasks of page one domination straight away.

I know from experience, getting your website ranked is only a matter of completing and checking off certain steps.

These steps are not is technical or extensive is you may assume. They are the exact steps in my affiliate journey I took as an innocent affiliate marketer and I still use them to this day. In the training university I am member of, one of the owners (Kyle) created a short walk-through on how to get your website SEO friendly effectively yourself. These are fundamentals laid out by an SEO expert, where you can negate the need for an SEO service.

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