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Growth Hacking Strategies for Mobile Application Development

Efficient Growth Hacking Techniques

By Pavithra KumarPublished 4 years ago 4 min read

Often businesses demand for the best of growth hacking strategies to market their product and get a mobile app conversion rate within the app store. Henceforth we have selected a few noteworthy Growth Hacking Techniques for your app that will maximize User Acquisition and improve product marketing

Growth hacking for mobile apps

Generally growth hacking is an intricate process that most of us are unaware while working in mobile apps development. There are probably a numerous set of definitions to add meaning to it. Normally businesses use growth hacking techniques to market their product extensively and grow their business against target audiences. They simply focus at attracting a large no of users to buy in their products and latter understand the consumer behaviours to introduce them to content based marketing and accomplish significant business goals.

Why should Product and Service business necessitate Growth hacking?

Essentially growth hacking techniques are required to achieve the ultimate business goal and increase user acquisition noticeably. A growth hacker should typically need to capture both the market data and product behaviour to achieve the desired results.

Significance of Growth hacking techniques influencing Mobile App Development

Foremost the App Store is inherently crowded with millions of apps that necessitates Growth Hacking techniques to perform Mobile App Developments. And things do not get any better with the ever growing statistics on number of smartphone users. With instant availability of surplus apps in the smartphones it becomes rather difficult for any mobile user to learn about that one particular app that yields maximum downloads. It is through implementing these growth hacking strategies from the business end can their product attain great brand visibility.

Therefore we have a selected few noteworthy Growth Hacking strategies for efficiently increasing the mobile app conversion rates. However, it is also dependent on the user screen layout that often demands an iterative strategies to be adopted for accomplishing mobile app developments.

Personalize User Onboarding

Some of the Mobile App Development Company are inducing high conversion rate for mobile users through introducing them to personalized onboarding experiences over the app store. The power of personalized onboarding experience guides every user to go through a set of independent screens and then boost the growth hacking techniques for the mobile app.

Push Notification

This mobile app feature is versatile and strategic for any product or service to accomplice with growth hacking techniques. Push Notification is also the most sought after feature within app store among various businesses. Despite its huge role in mobile app developments many of the mobile users purge this downloaded apps immediately after its activation.

Invest In-App Store Optimization

Generally the In-App Store Optimization is done routinely to increase the app visibility over the app store. In addition you get to accomplish a lot of other mobile app developments too. This type of app store optimization will definitely reduce the abandonment rate of a mobile app and promote growth hacking by attracting lots of consumers.

Build the Landing Page for growth hacking

Building an intelligent landing page eventually directs any mobile user to look for the right places in your app. It will also enhance the usability of your app and induces a lot of mobile users to complete the app flow. You should also provide access to social media platforms in your app and promote the landing page effectively.

Word of Mouth

Normally word of mouth marketing technique is usually accomplished through sending text messages, friend sharing and acquaintances. The more the number of referral’s you get the better is the reputation for your app. These marketing activities can be efficiently managed through connecting mobiles, messages and social media websites.

In-App Referrals

Having a growing number of In-App referral for your app can absolutely increase the app downloads and enable conversion rate. It is by far one of the easiest strategies to captivate all sorts of mobile users through offering rich incentives upon referrals. It will lead to boosting your app downloads extremely.

Social Logins

Introducing your app to social login paths would keep you away from remembering complex passwords and enable quick registrations to be done. All this should become possible through the presence of millions of social media log in credentials readily available in the app store. It will allow for a swifter access to mobile users and would indulge them to work with the app without any hectic procedures.

Deep Linking

Contextual deep linking is another method to make things easy for mobile user to navigate to the content part of your app. It gives app marketers the clear referencing point to direct a multitude of users to that specific location in your app and incite the hacking strategies. The mobile user would also get a better engagement and understanding of the app at the earliest.

Cross channel app marketing

Basically the cross channel app marketing can nurture a high download rates for your app ensuring to drawing like-minded users for accelerating business growth. Resulting which you get to mutually market some other category of apps along with your own across the app stores.

Focus on Analytics

On occasions you may have to be precautious and pay heed to metrics while selecting one of the many existing growth hacking strategies for effectively marketing your product and services. Focusing on analytics is definitely a core element that might leverage the growth hacking strategies and mobile app developments.

Conclusion

These are the recommended and vastly utilized growth hacking strategies that app owners and app marketers prefer while promoting any business over a prolonged time across the app stores. After considering the user acquaintances and the app performance you can plan for adopting to new growth hacking techniques that would aid in mobile app developments. Quintessentially what every business now requires is a better UI mobile app with high engaging contents that allows for increased download rates.

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About the Creator

Pavithra Kumar

I am Pavithra working as a Digital Marketing Executive at Way2smile, Chennai. I have a passion in blogging and having interest towards Mobile Development, Web Development and new technologies.

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    Pavithra KumarWritten by Pavithra Kumar

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