Build a Captivating Instagram Bio to Attract New Followers

Out of all the other elements and features in Instagram, your bio is one of the most under-utilized features. However, it is extremely important. Without a proper and perfect bio, it can be very difficult, if not impossible for you to describe you and your business perfectly to the users. If they do not know what you do and what your product is all about, there will be no significant reason left to them to follow you.

Therefore, it will be better for your business, your brand, product as well as your Instagram marketing strategy if you create and optimize your Instagram bio. Here are a few basic things you should do and incorporate in your bio to make it more effective and result-driven.

Include your name

Your name is ideally the identification of your business and therefore this is the first step that you should follow to create a good Instagram bio. Make sure that the name you include is in fact, your name! That means it should not be your Instagram username but a different name, usually your company name, that you must input in the “name” field in your profile.

The benefits of it include:

• It will help the people in searching you on Instagram
• It will give more consistency to your profile and
• It will make sure that the Instagram profile that the people are viewing truly belongs to you and not to any impostor.

Therefore, your name is the mark of the authenticity. It might seem to be very obvious to you but there are actually a lot of other bigger reasons to include your name. One of the most significant reasons is that it is your name and username that the Instagram thinks to be the most important fields for helping in search queries.

Therefore, make sure that then name you use in your Instagram bio is actually the name that your customers and followers are looking for.

Username and hashtag links

It is all due to the recent update in Instagram features that you can now use profile usernames as well as relevant hashtags within your Instagram bio and make these into clickable hyperlinks. This will enable the users to click on these and visit your site directly from the app to know more about the latest updates about the product that usually your Instagram followers buy from you.

When you include symbols like a “#” or “@” in your Instagram bio, it will inevitably become a clickable link. This link will in turn lead the visitors to another profile or a hashtag.

There are lots of advantages of using a hashtag into your Instagram bio such as:

• It will help the visitors to your profile to click on it directly to view the individual content
• If it is related to your interests then it will also make your bio much more functional
• It will also allow you to highlight your branded content and at the same time enable you to share more of your interests with the visitors to your profile.

However, there is one thing that you should remember when you wish to add hashtags into your Instagram bio. This is that it will not make your profile searchable in those hashtags.

Therefore, the best strategy to follow in this regard is to stick to incorporating your own branded hashtag in your Instagram bio. This will make sure that you do not waste any valuable character space in your bio by listing any hashtag that will never actually drive any traffic, organic or paid, back to you site.

There is another useful way to make your Instagram bio to look outstanding and stand out from the others in similar trade as yours. This is by using the free Instagram bio planning worksheet which will allow you to be as creative as you possibly can while planning to design a perfect Instagram bio.

Include all details

It is true that Instagram being a visual sharing platform will allow you to showcase your skills, art and creation in the best possible ways using pictures and videos. However, in order to showcase your skills in a proper way you will need to create an Instagram bio as well. This will accurately explain what your business and product is all about and what you do.

Therefore, in order to stand out for your particular skill, make sure that you include all relevant details in your Instagram bio. This should include things such as:

• Your profession
• Your hobby and
• Your interest

Just think about those important things that will set you apart from your competitors. Also think and include all your experiences and those unique set of skills that might be of immense interest to your followers.

When you include these things in your Instagram bio it will not only serve as an important introduction for your business to your new viewers but will also determine whether or not they will follow you.

Use proper keywords

Lastly, you should focus on using proper keywords in your Instagram bio, though it will not improve the search ability on Instagram, mind you. For that your name and username in the Instagram bio is enough, as mentioned earlier.

However, the primary reason to use proper keywords is that:

• It will give more focus to your account
• It will let the audience to know who you are, what you have on offer and whether your account is relevant to them and
• It will also help you connect with those followers who are willing to engage with your content.

However, while deciding which particular keywords to use in your Instagram bio you must consider the core values of your own as well as that of your target audience. This will enable you to create a better profile for your ideal customers if you want to use Instagram for your business in the best possible way.

Therefore, spend some time to research on the pain points and interests that will resonate with the keywords the most.

All these approaches will surely and inevitably optimize your Instagram bio.