3 Things You Should Know About Building Your First Website

Building a new website can come with many challenges, but the benefits of having an online headquarters for your business outweigh the drawbacks. Your website can help generate leads, increase your sales and build brand awareness. To reap the benefits and help your site reach its full potential, it takes knowledge and patience. If you want to build a high-quality site that captivates visitors and makes them want to keep coming back, there are a few things you should know.

Your Customers Are the Foundation

You may already be aware that your customers are the foundation of your business. But did you know they should also be at the center of your BANG! Web Site Design in Phoenix? This is why you should gather lots of information about your target audience. Know their demographics. Identify the types of problems they're having and the types of solutions they're seeking. Knowing this key information can be a big help when designing your website. If your target customers go to your website and it doesn't meet their needs, they'll likely just click away and find a website more suitable to their preferences.

Content is King

You can start a website and just post your company's products and/or services and provide contact information. That would help your current customers reach you and see your offerings, but it doesn't help attract new customers. By creating helpful content that answers key questions and solves difficult problems, you can bring potential customers to your website and help build their trust. Once you've gained their trust, they may eventually make a purchase or at least contact you.

In today's world of technology, consumers expect more from brands. They want value, not a company that's just going to sell to them.

It Takes Time to Rank

Unlike in the past, your website likely won't rank in Google as soon as you launch it. It's very difficult to outrank other sites that are well-established and that have been around for a long time. However, this doesn't mean that you won't eventually rank on the first page of Google and other major search engines. There are various factors that can affect your site's chances of ranking in the search engines. They include:

Domain authority: Your site's domain authority is a ranking signal in Google and predicts how well a page will rank in the search engine results pages (SERPs). Your site's domain authority score can range from one to 100. The higher the domain authority, the higher the chances of ranking. Many factors can influence your site's domain authority such as the number and quality of sites linking to it. These links are called backlinks.

Keyword competition: The keywords you use on your site play a large role in rankings. If you're using high-competition keywords, then chances are you won't rank as easily as you would if you were using keywords with low competition. This is especially true if the sites using similar keywords as yours has a high domain authority and high-quality backlinks.

On-page SEO: Having basic search engine optimization (SEO) implemented on your site can also influence your ability to rank. On-page SEO includes meta tags/descriptions, internal links, short URLs and image alt text. These factors can make it easier for Google to index your site because they help search engines understand what your website is about. The faster Google indexes your site, the faster you can rank.

Quality of content: Because many site developers were exploiting common SEO practices like keyword stuffing, Google has started focusing more on the quality of content sites publish. Google's aim is to help users more easily find information online. If your site's content provides value to your audience, you stand a better chance at ranking on the first page.

Building a quality website isn't an exact science, but if you arm yourself with valuable knowledge about the customer experience, it can go a bit more smoothly.