US lawmakers pass measure to protect youths on social media?

New York state lawmakers have passed legislation to bar social media platforms from exposing "addictive" algorithmic content to users under the age 18 without parental consent.

A companion bill to restrict online sites from collecting and selling the personal data of underage users also gained final legislative approval in the New York Assembly on Friday, a day after both measures cleared the state Senate.

Governor Kathy Hochul is expected to sign both into law, reports Reuters.

She hailed the two measures as a "historic step forward in our efforts to address the youth mental health crisis and create a safer digital environment for young people."

Social media companies such as Meta Platforms, whose platforms include Facebook and Instagram, could take a hit to their revenues.

Supporters of the legislation pointed to a recent Harvard University study that found the six largest social media platforms generated $11 billion from advertising to minors in 2022.

The bills' sponsors also cite studies linking higher rates of depression, anxiety, sleep disorders and other mental health woes to what they define as excessive social media use by adolescents.

The industry association NetChoice condemned the legislation, calling it an "assault on free speech and the open internet" by "forcing websites to censor all content unless visitors provide an ID to verify their age."

The organisation said it had successfully challenged similar measures from three other states in court as unconstitutional.

A spokesperson for the governor said the law would not censor a site's content and said it provides for using one or more age-verification methods that retains a user's anonymity.

Meta, whose chairman and CEO Mark Zuckerberg co-founded Facebook, offered some support for the bill.

While we don’t agree with every aspect of these bills, we welcome New York becoming the first state to pass legislation recognising the responsibility of app stores," the company said in a statement.

Under the bill dubbed the SAFE (Stop Addictive Feeds Exploitation) for Kids Act, social media users under 18 must obtain parental consent to view "addictive" feeds. This is generally defined as content that comes from accounts they do not follow or subscribe to but is delivered by algorithms designed to keep them on a platform for as long as possible.

Instead, minors on social media may receive a chronological feed of content from accounts they already follow or from generally popular content, the way sponsors say social media feeds worked before the advent of "addictive" algorithms.

Young users can still search for specific topics of interest, connect with friends and join online groups, while non-addictive algorithms used for search functions or filtering unwanted or obscene content would still be permitted without a parent's consent.

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Meta, whose chairman and CEO Mark Zuckerberg co-founded Facebook, offered some support for the bill.
While we don’t agree with every aspect of these bills, we welcome New York becoming the first state to pass legislation recognising the responsibility of app stores," the company said in a statement.
Under the bill dubbed the SAFE (Stop Addictive Feeds Exploitation) for Kids Act, social media users under 18 must obtain parental consent to view "addictive" feeds. This is generally defined as content that comes from accounts they do not follow or subscribe to but is delivered by algorithms designed to keep them on a platform for as long as possible.
Instead, minors on social media may receive a chronological feed of content from accounts they already follow or from generally popular content, the way sponsors say social media feeds worked before the advent of "addictive" algorithms.
Young users can still search for specific topics of interest, connect with friends and join online groups, while non-addictive algorithms used for search functions or filtering unwanted or obscene content would still be permitted without a parent's consent.