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Create Engaging Content on TravelTok

Tips for travel agents and vloggers

By Angela SchnaubeltPublished about a year ago Updated about a year ago 4 min read
Create Engaging Content on TravelTok
Photo by Cleyton Ewerton on Unsplash

With TikTok's popularity on the rise, travel agents and vloggers would benefit from the creation of engaging and high-quality content to attract and retain their audience. This way, you increase your influence, gain trust and establish a following for your travel expertise.

However, creating content for TikTok requires some unique skills and techniques due to the unique nature of the social atmosphere and how it differs from other social media platforms.

In this article, we will provide tips on how to create engaging content that resonates with your target audience, share personal experiences, and stay up-to-date with the latest trends on TikTok.

Create High-Quality & Engaging Content on Your TikTok Travel Channel

Travel agents need to create engaging and high-quality videos to attract and retain an audience. The video should be visually appealing, informative, and entertaining. The content should be optimized for the TikTok platform and appeal to the interests of the target audience.

TikTok, like other video "shorts" on Facebook, YouTube, and Instagram, need to be... well... short. Ideal length of time for TikTok is 15-25 seconds, according to data on what is most likely to go viral. You can certainly get away with longer videos, but only after you've amassed a following.

You can be educational, sure. But make sure it's "edutainment." In other words, be entertaining, or at least animated to some extent to make the content more interesting to the viewer. Remember, short videos are best: 15-25 seconds, especially when educating. Check out this article on How to Make Shorter Videos on TikTok: Get Your Point Across in 15-25 Seconds.

Share Personal Experiences on Your TravelTok Channel

Travel agents should share their personal experiences and stories to connect with their audience on a personal level. This can include travel tips, recommendations, and behind-the-scenes footage of their travel experiences. By sharing personal experiences, travel agents can build trust and credibility with their audience.

This also strengthens your brand, makes you more "human" and relatable, and allows the audience to fall in love with you! They will crave more of your videos, and engage with you in the comments.

Videos can also be "raw," in the sense that the quality of production does not have to be high-quality, polished, or professional. Audiences love raw videos, and even expect it on TikTok. So, when sharing your personal experiences or video footage from personal experiences, just be yourself.

Stay Up-To-Date With Trends on TikTok

TikTok is a fast-moving platform, and travel agents need to stay up-to-date with the latest trends and features to remain relevant. By staying on top of trends, travel agents can create relevant and engaging content that resonates with their audience.

Don't use a trend just for the sake of using a trend in hopes that your video will go viral. This is not an effective strategy and will dilute your brand. It will also potentially cause your audience to lose trust in you.

If a trend is something that inspires you to jump on the bandwagon, and it fits seamlessly with an idea you have for a video for your travel channel on TikTok, then go for it!

Remember, you can also duet or stitch a video that is trending as an alternative to creating your own video of the trend. But only if it adds value to the audience and is relevant to your brand and niche.

Engage With Your Audience on TravelTok

TikTok is a highly social platform, and travel agents should actively engage with their audience by responding to comments and direct messages. This is even more appropriate and expected than it is on Instagram or Facebook.

On TikTok, Travel agents can also use features such as duets, stitches, and challenges to collaborate with other influencers and engage with their audience. You can also shoot a "video response" (instead of a text response) to a comment on one of your videos.

Engaging with your followers is extremely important if you want to increase your influence and establish yourself as an expert as a travel agent. Check out this article if you want to know more about how to become a trusted expert in your niche: Travel Influencers on TikTok.

Use Hashtags To Help TravelTok's Algorithm

Hashtags are an essential tool on TikTok for categorizing content and making it discoverable to a wider audience (the genius of the algorithm). Travel agents should use relevant and trending hashtags to increase the reach of their videos and attract new followers.

Mix it up: use one or two hashtags that you create for your own brand to strengthen and reinforce your brand.; use mega popular hashtags for your industry; and then sprinkle in the moderately popular hashtags that indicate what your channel is about and specifically what the video is about.

Here is an example, furthering one of the ideas mentioned in the article about Travel Influencers on TikTok (see the section on "Build a Brand for Your Travel Business): #cruiseselfies, #cruisequeen, #lidoselfies #selfieideas, #bestcruiseselfies, #carnivalcruise, #carnivalselfies, #creativeselfies, #selfiehotspots, #disneycruiseselfies (or whatever cruise line you specialize in). This would be appropriate if you decided on the niche of awesome selfies on cruises -- selfie hotspots, creative selfie ideas on cruises, unique selfie tips for cruise passengers, etc.

These are just a few ideas.

In conclusion, TikTok is a fast-moving platform that requires constant attention and creativity to create engaging content. By optimizing your videos for the platform, sharing personal experiences, staying up-to-date with trends, engaging with your audience, and using hashtags effectively, you can create a loyal following of travel enthusiasts on your channel.

And... maybe you'll gain clients, as well! Or, maybe you can monetize on your channel when you gain enough of a following by providing awesome value!

Remember, the key to success is to be authentic and entertaining, and to have fun while doing it.

Leave a comment with your handle on TikTok so we can all go check out your channel and follow you. Leave a comment on ideas you have or have seen that are super creative for a travel channel!

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About the Creator

Angela Schnaubelt

Stage 4 cancer survivor and thriver. Marketing strategist and business development coach for alternative health practitioners. World traveled, intelligent and ambitious yet heart centered. Lover of nature, animals, and life!!

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  • Fiona Lenzabout a year ago

    These are great tips, thanks for sharing!

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