Anthony Bilby on How NFTs can be Used to Drive Marketing and Sales
In 2022, savvy brands will leverage non-fungible tokens (NFTs) to boost revenue and enhance visibility.
In 2022, savvy brands will leverage non-fungible tokens (NFTs) to boost revenue and enhance visibility. Collectively, NFTs signify limitless potential for growth via the cryptocurrency blockchain. They are fresh, exciting, and rapidly attracting mainstream investment in an elastic, accessible market.
Companies harness this moment to attract a growing audience to their product lines and find new relevance in the metaverse. Established brands like Paramount burnish their image with marketing campaigns that package exclusive merchandise for strategic release on their platforms. Prada and Adidas have partnered with digital artiste-du-jour Zach Lieberman to create a large-scale collaborative work that can be purchased in parts on the OpenSea website. Then there are projects like Bored Ape Yacht Club: a set of 10,000 limited edition Ethereum-based profile pictures that appeal to celebrities, including Jimmy Fallon, Mark Cuban, and Paris Hilton.
Brands of any size can fashion their core offerings into a digital asset, then bind it to a token of ownership to create a unique collectible NFT. Since these one-of-a-kind objects are rare, they gain value as their status and notoriety rise. Positive buzz drives sales by enticing consumers to acquire a particular NFT outright or purchase affiliated goods. Fans may also contribute to the digital asset or share representations of the NFT on social media to become part of its in-crowd, or “community.”
Authentic NFTs must meet a basic set of criteria, but new features are being integrated as the technology evolves. The diversity of characteristics means there’s an NFT for everyone. Brands should practice due diligence before diving into volatile waters and recognize that getting the proper attention is key to success. Companies should look for a well-regarded wallet, platform, and feature set that complements their brand identity and budget, then deftly time their drop as they publicize the release. Media channels like TikTok, Instagram, and Twitter can reach a sophisticated audience that expects brands to contribute to the culture (and not simply exploit a trend). Companies that master the complexities of their launch will maximize ROI now and be ready to consider future long-term investments if their plan takes off. Oddly, NFTs are here to stay, and it’s a great time to join the party.
About Anthony Bilby
Tony Bilby is the Founder and General Sales Manager at VegaTech Commercial Group. As an IT consultant, Tony brings a creative and solutions-oriented approach to sales. He listens to customer challenges, fully understands customer needs, and develops strategies around what can better transform the enterprise, increase efficiencies, decrease costs, and increase security. Tony brings a consultative approach; designing what customers need in order to achieve the ideal infrastructure for their business. Tony Bilby is well versed in core sales methodologies and combines them with his real-world working experience.
Tony started selling door-to-door when he was seventeen. While most are intimidated by the moment the door opens, that first moment of uncertainty, Tony adapted and began honing his entrepreneurial spirit at a young age allowing him to thrive in this boiler-room-type atmosphere. Tony takes the time to fully understand not only the product he is selling, but the myriad of ways it could be useful to a potential customer. His in-depth and diverse industry experience gives him the ability to provide real-world examples and analogies to fully explain technical capabilities to non-technical decision-makers.
It is very important to listen, truly understand customer challenges, and then provide as much value as possible. It not only shows the customer that a consultant is knowledgeable about the product, but that they can also be relied upon and trusted. It’s also important to stay with the customer for the long haul, never give up, and stay positive. Sales, in the end, is a contact sport, a numbers game, and the best person to provide the most value, consistently, wins.