Who in the World is Candace Kita and What Does She Know About "Shopatainment" on Sway TV?

If you’ve never heard of “Shopatainment”, you’re already behind the curve. This new-ish medium on Amazon Live combines online shopping and, you guessed it, a bevy of entertainment. Think Amazon meets The Home Shopping Network. Or, imagine if Amazon and QVC had a baby; Amazon Live would be born. Basically, get ready to be amused for hours on end while you shop til you drop. (Or at least, that’s the intent).

In the same way that Las Vegas plies its patrons at the gaming tables with all-you-can-drink cocktails and complimentary cheese fries, the folks at Sway TV’s “Shopatainment” Network on Amazon Live offers a constant stream of programming with lively hosts to delight, inform and charm you while you make purchases off the platform. You might be asking yourself, “Is this new?” Not exactly. Amazon debuted its live streaming platform in 2019. But recently, this platform has been garnering steam with popular hosts such as Candace Kita who streams live each morning on Sway TV.

Candace might actually look familiar to you. She’s been an actress for over two decades and has been in movies and television. But, she’s now a part of a growing trend of actors and hosts migrating to Sway TV, the leading network on Amazon Live. Each week during her live streams, Candace interacts in live chat with the audience, gives beauty tips, and shows dozens of products that the consumer can then click and purchase on Amazon. Genius, right? Amazon Live represents a dynamic, emerging form of entertainment that seemed only a matter of time in the making. After all, it is completely logical. We all love to shop, and who doesn’t want to be entertained while doing it?

In addition to just showing items available for purchase on Amazon, Candace inspires others while talking about positivity, goals, fitness and achieving an overall sense of well-being. She and her partner, Doug Jeffery, Sway TV’s “Fitness over 50” host, invite you to participate in sunrise yoga in front the network’s luxurious swimming pool overlooking Los Angeles, or learn how to make a healthy post-workout snack, peanut butter protein bites, Doug's specialty. During each livestream, Candace and Doug engage in the chat with their viewers, creating friendships and making personal connections along the way.

Most weekday mornings you can tune in early to find Candace teaching her beauty regimen as she styles her own hair and makeup during her “Get Ready With Candace” segment. Candace has made incredible personal connections to viewers in the chat and recently invited one of them to join her live stream via zoom, where they traded beauty tips and routines. This segment thrilled the regular viewers to be able to meet one of their own and illustrated just how much of a community Sway TV has become.

And in this manner, Sway TV is perhaps most unique. Candace told us, “I’ve seen friendships built on Sway TV with people from all over the world connecting in the chat each day. We have made friends from as far away as Israel and Australia.” The interactions Candace has each day with these virtual strangers has had a profound effect on her, knowing she is brightening someone’s day by talking to them, teaching them a beauty tip, or just simply listening to them with her friendly and sincere attentiveness.

Candace and the other hosts on Sway TV look forward to their daily chats with their regular viewers who show up faithfully almost every day. “I’ve seen consumers not only purchase items on Amazon for themselves, but actually for friends they have met in the chat. Also, I see very little bullying here. In fact, Sway TV seems to be a welcome forum for positivity and people supporting each other every day. And I know because I’m on live at 6am each morning and see how people repeatedly support each other on a daily basis. It has been quite an unusual and unexpected phenomenon, actually. It is something I didn’t expect, that’s for sure. I’ve seen an older woman purchase a set of LED lights for a younger person in the chat who couldn’t afford them. I’ve also seen people listen to others about personal struggles. This is what makes this platform different. I wouldn’t change my daily interaction there for the world.”

And it is in this unexpected way, that keeps the consumer coming back repeatedly to Amazon Live. Yes, we can all make purchases online anywhere. But the alchemy of live chat, entertainment and building relationships in a world that is all too often isolating, is what makes Sway TV’s “Shopatainment” a recipe for success.

To tune in, visit SwayTVlive.com