How Daisy Jones Became The Resort Collections’ Muse.

After the immense success of the adaptation of the novel “Daisy Jones and The Six” produced by Amazon Prime Video, things have shown that the obsession phenomenon wouldn’t be just in TV and music – but also a fashion one.

Commonly connected to life, spontaneity, unlimitedness and a full clear state of being, the preceding summer has its warmth enhanced with the quantity of its freedom, which make the season a true groupie, just as Daisy Jones. The mystical, fiercely Bohemian 70s fictional icon has a curated wardrobe compressed on silk long dresses, bottom-jeans, western jewelers, boho patterns, et cetera, that during this spring had been embraced by many and properly stated as the standard for Resort 2024 collections. From maxi dresses to chiffon skirts, the criteria was settled, and it would go beyond ripped jeans and high necklines.

Even though not every single collection was about the 70s, all of them had at least one garment that could be worn by Daisy Jones and her crew. With the tour's path changing their trip to visit some cruises, things took off from Sydney. With an interesting lens to the boho icon, from Albus Lumen’s basic crochet dress, that with interesting details turned out to be real catchy, to Alémais extravagant star red gown, Australia Resort collections were highlighted with that ease factor that only the 70s – and the epic rock fictitiousness band – are capable of providing. It's audacious but safe. Provocative but passive. Sensible but edgy. Wise but impulsive. A wave of opposites that makes everything spontaineous, in the end.

The freedom of spirit was truly the sensation. From Los Angeles Chanel to Rio de Janeiro Carolina Herrera' s collections, cruise compilations had Daisy and 70s icons as their muses,manifested in pieces where Jane Fonda meets Sharon Tate meets Joni Mitchell.

Everyone felt moved. No exception. From Gucci’s long green dress to Bottega Veneta’s velvet yellow-gold coat to Alberta Ferretti’s dramatic long cape silk dresses to Ganni’s accessories that capture perfectly seventies to Bondi Born’s barbie pink long gown to Philosophy di Lorenzo Serafini’s white embroidery dress to Mara Hoffman’s oversized super patterned piece, Daisy Jones was always there, making her thing, with her style and her spirit. But the predominance of it all is definitely perceived at Roberto Cavalli, a brand that since its beginning had a certain 70s approach of making fashion. Demystifying the belief that women are either sexy or prim, the creative director,Fausto Puglisi, managed to show that at the brand, and specially at this season, both are compatible. Doing that while honoring Cavalli’s marks, Puglisi proved that,just like us, is also a “Daisy Jones and The Six” fan. Often designing with a mindset of a director’s movie, the creative mind of the Italian brand had the intention to bring Cavalli’s signatures while,innocently, converting to what Daisy Jones would wear nowadays. It was a re-vision of the 70s transfigured into the 2020’s, where things would go bolder while still maintaining the funky way of enjoying the seventies and an easy hippie tour. The wardrobe was all about flared jeans, chiffon lightness as he calls;70s bell-bottoms;leather craftsmanship;animal print;zebra and cheetah frocks, easy slip dresses in sequin cheetah, devoré military green velvet;silver sequined view of a typical Cavalli pattern and a reissued lemon and snake archival artwork. The path that the collection’s road took was just enough to maintain the band’s tour while making everything courageously fashionable.

Regardless of designers' adherences this season, they were not the only group hypnotized by the free spirited style the character has, but celebrities also proved to be embracing completely the 70s style in their daily lives and red carpet appearances. During the Cannes festival, the fancy city required some fresh pieces to combine with the temperature, and following that, the model Frida Aasen decided to walk the carpet of “Asteroid city” premiere with Alberta Ferreti SS23 ready-to-wear silk long blue gown. At the same carpet, Julia Garner opted for an emerald Gucci dress just as 70s coded as Aasen, both of them bringing a natural audacity loved – and known – by many.

Besides models and actresses, pop singers also felt the urge to adhere to some of Daisy’s trademarks, and in Taylor Swift’s case, the urge was bigger than expected. Eras Tour was filled with long silk gowns that most of the time had extended sleeves and large capes. Meanwhile Swift’s effortless stage presence was combined with pieces and a whole energy that seemed withdrawn from the television show’s, the public seemed to have found their boho non-fictional style inspiration.

Fictional or not, the natural style proved,once again, its impact in the industry and creators felt motivated to rescue the way of dressing after Barbie Core and Quiet Luxury's endless summer battle. Did the style competition win one more rival ? With the possibility of three against each other this summer, the occurrence no one can change is that, for Resort, the winner was Daisy Jones and her hippie style.