A Beginner's Road map To Different Logo Designs

A logo is a symbol/ image or lettering style that defines a brand. Every imaginable brand has a distinct logo that represents the business. It may seem simple but there is a complete psychology which is involved when logos are to be designed.

From color themes, element placement and more such decisions, logos are a long lasting symbol for a brand that must be carefully crafted. There are many agencies and individual graphic designers who have taken logo designing as a service they provide. But professional and proficient style must be considered when you are looking for a service provider.

Logo designing can be a tricky job! Businesses as they are established instantly require a logo, but there is a wide variety of choices they must make. Selecting the right logo - out of the many available designs is a challenging phase. What looks better? How can you pick one design? And more such options are extremely hard to select.

What are the 7 different logo designs?

Logo styles are plainly different from each other. There are almost 7 logo styles that brands need to select between. There is always a possibility that brands choose a combination of these logo styles to get the most unique logo for their brand. Let's take a look at some design options which will eventually help us to narrow down the search:

1.Letterform (Single lettered logos)

These logo designs have a single letter. The focus is all on the design, color and typography. They are bold to the eye and are an excellent way to put the message across. Letterform logos are not limited to a certain type of company, it can be used for any business, provided they are scalable and designed well. Even though the letterform consists of a single letter, the attention involuntarily goes to the brand's name. These logo designs may look the simplest from the rest, yet they involve detailed concepts and styles that you must understand.

2.Lettermark (Initial based logos)

Let's escalate gradually! Lettermark logos consist of two or more letters, usually abbreviations that are quite well known. These are also called monogram logos. Lettermark are often subjected to brands which have a crisp and visible message to deliver. These initials are only used widely for the logo design - for instance Hewlett Packard - commonly known as HP. It's called HP because of the logo!

3.Wordmark (Complete word logos)

From a single letter - to a whole word! Wordmark logos are a brilliant way to get the brand's name across to the public. Constantly reading the name of the brand also creates a strong memorable connection which is an excellent marketing strategy. These versatile logos are designed in a way that makes them easily transferable to any marketing material. The wordmark logo hugely depends on the lettering. If the typography of the logo does not match with the brand's niche, it can cause a varying difference. On the other hand, if the brand has precise and unique typography such as CocoCola, then it's a huge hit!

4.Dynamic logo (Changing logos)

These receive mixed reviews by the public because of their ever changing nature, yet they are extremely adaptable in the scenario they are used. Dynamic logos are quite new and approachable for a brand that likes to shift and add an edge to their logo designing. Based on the idea you can transform and mold your logo as you want! From all the multiple logo types these are the most creative. The viewer expects a change every now and then and knows that the norm will be different each time.

5.Combination logo (best of everything)

These are some of the logo designs. If you're thinking what should be your pick then that solely depends on the nature of your business and brand's niche. Your logo should tell an interesting story about your brand. It shouldn't simply be about using the brand's lettering or images into a logo - rather it should be a creative design that surpasses all. Combination logos include letters, words and graphics. Everything used must be in a ratio. Too much of one thing can ruin the balance of the logo. An advantage of combination logos is that you can easily create a distinct image.

6.Mascot Logos

Mascot logos are created out of an animated or cartoon character and are something very different from your logo designs. If you are looking for something out of the box then mascot designs can be your only option. Mascot logos can be difficult to design as well because original inspiration can be hard to find, but these logo designs are here to stay. Take the example of KFC or Pringles. One thing about mascot logos is that you don’t need to overdo the design, take a look at a few mascot logos and see the white space used to create a clean design.

7. Brand Mark

Brank marks are simple, clean and minimalistic designs that can be a hit for your brand. If your brand really does well, these marks can be a memorable insignia for your brand. Brand mark usually includes an object which is taken into context and the logos are designed for the same. Brand marks are easily recognizable and well created. The logo work in a brand mark is exceptionally easy to design but it's the thinking part that takes most of the energy.

How to choose from different logo designs?

Logo designing can be a tough pick! Out of all these different logo designs you need to select one that carefully defines the nature of your brand. Take your time to select and make sure it resonates with the changing times. Design should be excellent in all aspects and unique every time!

Your selection should depend on:

● Your brand’s background

● Targeted audience

● The impact and emotion you wish to spark

● The possible responses you are looking for

● Potential clients

● Brand’s nature

● Products and Services

Diginerds have different logo designs are easily available and you can get an alarming range of ideas if you choose to select one of these. Research and view more work, and get inspiration for your logo to be hit and captivating design for the audience.