Social Media targeted at wine and spirit connoisseurs, fans and trending topics in the beer and alcohol universe.
Dry January vs. Damp January: Which is Better?
Every January, people dust off their gym shoes, meal-prep for hours, and dispose of all the alcohol in the house (at least for the first thirty-one days of the new year). Dry January has become one of the most well-known resolutions to take effect for the first month of every year, first starting in 2013 in the UK. Since then, more than 130,000 individuals have participated in Dry January in 2021.
How Do Social Media Algorithms Work?
Social media algorithms have always been a big part of digital marketing and they will continue to evolve in the near future. For social media marketers, this could mean adopting some major changes in order to reach a wider audience. On the upside, adapting to these social media algorithms is not rocket science.
Consumers are in Denial with the Lack of Nutrition Labels on Alcoholic Beverages
Health-conscious consumers have been looking at product labels for years, attempting to avoid sugar, carbohydrates, fats, and high-calorie foods at all costs. While this is nothing new for society, the hype of ‘healthy drinking’ is making its way to alcoholic beverages. While we may still see the occasional keg stand and shotgunning of beers, it seems that millennials have healthier alcoholic beverages in hand and are turning the market when it comes to choosing a better-for-you alternative.
The Best Cocktails Ever Made on 'You Deserve a Drink'
Anybody who knows anything about YouTube probably knows Mamrie Hart. The writer/comedian/bartender has been making cocktails on her YouTube channel You Deserve A Drink since 2011. Along with her best friends Hannah Hart (no relation) and Grace Helbig, known lovingly by the YouTube community as the "Holy Trinity," Hart has conquered the Internet, published a hilarious best-selling book (aptly titled You Deserve A Drink: Boozy Misadventures and Tales of Debauchery), and has written two full-length movies, Camp Takota and Dirty 30, both starring her and her besties.
Alcohol Delivery Services in Your Neighborhood
Whether we want to admit it or not, we've all had moments where we wanted to have a drink, but didn't want to make the hike to a bar or a liquor store. Sometimes, it's a phenomenon that happens while we're wasted or as we're about to throw a party. Whatever the reason is, most of us out there have wished that there was a magical way to get booze without having to leave the house.