How to utilise social media for CBD

CBD promotion on social media can have many peaks and troughs. On the one hand you can perfectly attune your posts to your audience's tastes but at the same time saying too much about CBD can land you in hot water. In this post we will discuss how to make the right decisions regarding CBD in social media utilisation.

Know your audeince

Before you jump right in, you would be well advised to make sure you know the right audiences via keywords and hashtags. For example for the hashtag #CBDoil you could first generically search this keyword and see the performance of the hashtag. Look at the types of people following this particular hashtag. Are they young, old, in school or retired? By seeing the majority of followers for this hashtag you can see how you could tweak your upcoming post to their tastes. This will assure you get the best performance from your posts, tweets or blogs.

Study the types of posts

By having a look at the types of posts that come up in say instagram when searching #hempoil you can deduce the most relevant areas of interest that other companies are promoting. For instance if you see a number of posts that integrate facts and ideas regarding CBD and other ingredients you can conclude that CBD combinations are of interest and this is being exploited by your competitors. Therefore posting about this, or creating a unique product that incorporates something akin to your competitors edge can help you stay on top of social media trends for this niche.

For example we chose to create a Turmeric infused CBD option in order to cater to the poulairty of CBD drinks/infusions and Hemp based concotions found by searching the hashtag #hempoil in twitter or instagram. This is because seeing the types of trending products that come up when searching this hashtag can be an indicator of what consumers want.

However we chose to bring something new to the table by having Turmeric with Bioperine (black pepper) as a compliment to our Hemp Oil, which not only differentiaties us from other vendors but also keeps us in line with the current vogue in Hemp Oil products.

Be aware of health claims

This is the final but arguably most crucial bit of preparation you need before you jump into social media utilisation for CBD products. This is because using any health based claims that purport Hemp derived CBD as a vehicle to major change in the body are totally unsubstatiated and untested. If you do this via Instagram ads, Facebook ads or Twitter people could call you out as most Hemp enthusiat circles know what's what. Alternatively you could be given a hefty Google penalty if you lead back to such claims on your site.

Furthermore most of all the money you spend on PPC via social media for spreading health claims that state CBD cures or alters your body for the better could be very ineffective. This is because these ads could be promptly taken down before any conversions can materialise, so the money spent on them up to that point could be wasted.

Instead when opening up a dialogue with your audience state that Hemp Oil is an oppurtunity for a more natural lifestyle, increased earth based ingredients in the body and normalisation of the endo-cannabinoid system. This way its a sure bet that you will be more ethical and not a "cowboy seller" when it comes to promoting your CBD brand on social media.

In conclusion

There are a number of things to look out for when spreading your CBD across social media. These include the makeup of the audience you want to attract in terms of age and location and the types of posts already out there for certain hashtags or topics. By being aware of these factors you can pin point exactly how to create content for your brand and better utilise social media. However be mindful of making unrelaistic claims about CBD as this could mean trouble down the road in wasted money marketing these claims or worse of all- Google penalties.

About us

At All Round CBD we are passionate about spreading accurate Hemp Oil information and tips so as to reignite a new apprecation for this amazing plant across the globe. We also create interesting CBD infusions like Turmeric infused CBD (mentioned earlier) for all round health and wellbeing.