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Cameron Forni on Potential Effect of a Recession on the Cannabis Industry

Preparing for a recession and knowing how it could impact your cannabis business is crucial for any leader.

By Cameron ForniPublished about a year ago 4 min read

After the global economy started to recover from the effects of the pandemic, many investors and economists are predicting that another recession may be around the corner, which would be the first since the legalization of marijuana in the US.

Despite the 2020 coronavirus pandemic’s negative effects, many people believe the cannabis industry is recession-proof. However, this doesn’t mean the sector can completely avoid experiencing economic crises. Various factors can affect the industry’s performance.

Should the Cannabis Industry Be Worried?

Contrary to popular belief, the cannabis industry is not recession-proof. Economic downturns and recessions are inevitable throughout the cycle of the economy. During the COVID-19 pandemic, the sector was resilient. However, this does not mean it can completely avoid experiencing another recession.

During the peak of the coronavirus pandemic, the sales of cannabis products increased by almost 50%. However, this has raised concerns about the potential over-investment in the industry. This could affect the financial position of certain stakeholders, who heavily financed the sector during that period.

According to experts, the cannabis industry could weather the coronavirus pandemic because many people had money from the government’s stimulus checks. They also believed that the prevalence of social restrictions affected the use of marijuana.

Effects of a Recession

Despite the positive effects of the past few years, the lack of federal legislation regarding regulating the cannabis industry is still a major concern for the sector. Since the decriminalization of marijuana is a vital part of the industry’s survival, the lack of progress on this issue could cause the sector to experience negative effects.

Another major concern for the sector is the lack of licenses in several states, such as New York, Florida, and New Jersey. This has caused the marketplaces in these states to have lower competition and higher prices. Despite this, experts believe these regions are more resilient to economic crises than their more mature counterparts, such as Oregon and Colorado.

Moreover, the rise of the illicit market is another potential threat to the cannabis industry. Since the economy strains consumers’ wallets, many people will look for ways to save money by purchasing illegal marijuana. This could negatively affect the legal industry and the revenue generated by it.


Although it’s impossible for an industry to avoid a recession, certain sectors, such as the marijuana industry, can still ride out the next one by adapting to the changes brought about by the economic slowdown. This is why it’s important for companies in the sector to evaluate their positions and adjust accordingly.


In 2015, Cameron Forni pioneered the first vape cartridge free of silica fiberglass. From his creation, Select, the best-selling cannabis brand on the West Coast, was born. Five years later, Cameron has become a power player in cannabis and has been recognized by some of the industry’s most reputable publications, such as High Times Magazine, Inc. Magazine and Marijuana Venture Magazine.

Considering himself an entrepreneur by trade and blood, Cameron has always had a hand in building companies. His first venture was selling flowers on the side of the road as a child. As a high school student, he made money by managing a car detailing business. While working towards his degree in Business Administration from the University of Oregon, he built an event company. The ability to solve problems that no one has ever experienced is an entrepreneur’s cross to bear, but Cameron Forni always reveled in the challenge.

When he graduated from college, he set out to create jobs rather than take one. Cameron’s first official foray into entrepreneurship came when he co-founded TextNoMore, an app that rewarded drivers who avoided texting while driving. Then, he co-founded TryEco LLC, which produced a patented, starch-based, and biodegradable, super absorbent polymer used in agriculture. To Cameron, his business focus has always revolved around a mission to build companies and products that would offer people a better life and achieve more. Eventually, that mission led him to cannabis.

After creating what is now the industry standard vape cartridge, Cameron Forni launched Select Oil and, later Cura Cannabis Solutions. His companies saw record-breaking success in the industry. Select’s products are sold in over 900 retailers, and Select Oil is the #1 selling brand in the country. In 2019, Cameron continued setting records, leading his companies in a billion-dollar acquisition by Curaleaf, essentially creating the largest legal cannabis company by revenue.


About the Creator

Cameron Forni

Cameron Forni is the President of Select at Curaleaf, as well as the former CEO of Cura Cannabis Solutions and the Co-founder of Select Oil.

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